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Website Content 2010 Is there anything worse than clicking on a site to find it was last updated in 2007?  If you answered YES to this question, then you are now one step closer to becoming an “SEO Expert with a Real Job.” Web users in 2010 are really getting savvy.  This makes it even more

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Category: Search
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Add a Little Buzz to Your Local Marketing

Posted by Alison Lindemann On May - 26 - 2010

When running a local marketing campaign, many business owners fail to forget two of the most important aspects of a campaign: defining the demographic and tracking results. With traditional marketing methods, it’s like having a one way conversation and trying to blast your message out to everyone

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Category: Search
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Choosing the Right Domain Name

Posted by Chuck Bankoff On May - 21 - 2010

There is a lot more to consider when choosing a domain name than once might think at first glance. Once you build your website, publish your domain name on collateral material and optimize it for search engines, you are somewhat committed… so better make a good choice up-front. In general, here a

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How Does Your Target Market Communicate?

Posted by Ron McArthur On May - 20 - 2010

When it comes to your customers’ media consumption habits, your customers no longer watch television commercials, or listen to the radio, or read magazines and newspapers. Why would they spend all that time on all those different (and slower) media outlets when everything is now at their fingerti

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Category: Social
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What are Your Customers’ Media Consumption Habits?

Posted by Ron McArthur On May - 14 - 2010

Last week I was fortunate enough to be able to travel to South Africa and join some colleagues at one of WSI’s 2010 Internet Marketing Summits. And we were joined by a variety of industry professionals and business owners to delve into the current and future trends of digital marketing. All i

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Category: Social
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SEO Explained For People with Real Jobs – Meta Tags

Posted by Andre Savoie On May - 7 - 2010

Those of us who labor in the digital world can’t get enough of the name “meta tag.”  The very name implies mystery and gravitas that mere mortals can’t understand.  Yet when we meet with clients, that’s usually the first thing they ask about – or better yet show us the 400 keywords th

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Category: Search
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Another Great Session in Our Internet Marketing Expert Webinar Series

Posted by WSI Corporate On April - 29 - 2010

Thanks to everyone who joined us for this month’s free webinar about online video marketing! And a special thanks to WSI Social Media Strategist Drew Himel for facilitating it. It was another successful and highly informative session in our Internet Marketing Experts Webinar Series and hopefully

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Category: Site, Webinar
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Getting Your Content Seen

Posted by Alison Lindemann On April - 28 - 2010

Once you have the bulk of your online content created, you can use it both on and off of your website. Consider starting a blog and uploading new and fresh content every week so that your prospects will continue to visit your website. Facebook is another great option to deliver content. You can con

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Category: Search
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How to Create Videos that Sell

Posted by Alison Lindemann On April - 24 - 2010

When creating your first video, it doesn’t have to be an expensive production. Many people are simply using their webcams or screen capture software. The video can be as simple as recording yourself talking about your products and services. If you are not comfortable getting in front of the camer

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Who Else Wants to Know What Our Visitors Are Looking At?

Posted by Chuck Bankoff On April - 21 - 2010

As I’ve mentioned, you have between 2-8 seconds to interest your visitors before they decide to leave, or go deeper into your website. Naturally they will only see so many elements of your landing page before they make that decision. Remember, people don’t read on the Internet, they scan. They

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