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Interactive Websites: Online Marketing Strategy

Posted by Francois Muscat On August - 9 - 2011

To interact with your website visitors is very powerful in any website and digital marketing strategy.  Traditional media like TV, newspapers and radio can customize responses to each visitor as there is no interaction involved.  There’s a couple of ways to make your website interactive

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What Are Key Performance Indicators?

Posted by Chuck Bankoff On December - 14 - 2010

Key Performance Indicators (KPI) are the metrics most indicative of how well your digital marketing campaign is performing. These are the big things that “move the needle”. For example: if you have a high “Bounce Rate” (visitors come to your website and never go beyond the landing page) tha

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