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6 Web Page Layout Tips You Need to Consider

Posted by Chuck Bankoff On July - 21 - 2011

I sometimes get fixated on traffic generation techniques like SEO and PPC and Social Media in my articles, but that is only half the equation. What visitors do once they get to your website is purely the result of what they see on the site. In the last few years Search Engine Marketing and Social M

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Nigel has Design Suggestions for his Website

Posted by Chuck Bankoff On June - 22 - 2011

Well actually his name was Mark, and he didn’t have a British accent, but the ensuing discussion was pretty accurate (sort of)… The cardinal rule of effective web design is to design for your target audience…not yourself. There are of course industry best practices…tempered with common

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The 1-2-3’s of Landing Pages

Posted by Alison Lindemann On August - 4 - 2010

It is typical for people to jump into landing page development without first establishing a clear digital marketing strategy, and then confirming the purpose of their landing page.  Most landing pages have no clear purpose and not surprisingly, they don’t perform as well as intended.  Let’s s

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Choosing the Right Domain Name

Posted by Chuck Bankoff On May - 21 - 2010

There is a lot more to consider when choosing a domain name than once might think at first glance. Once you build your website, publish your domain name on collateral material and optimize it for search engines, you are somewhat committed… so better make a good choice up-front. In general, here a

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To Scroll or not to Scroll?

Posted by Chuck Bankoff On May - 12 - 2010

First off, I want to go on record by stating that scrolling is not inherently evil… or disastrous. In fact it may be infinitely more desirable than trying to fit 10lbs of crap into a 5lb bag. Over the years I’ve had several clients that understood what the “Fold” is, and proclaimed that “

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Landing Page Design: Ready…Fire…Aim!

Posted by Chuck Bankoff On March - 12 - 2010

It’s awful tempting to dive right into a landing page project with the first glimmer of inspiration; however even a brilliant concept is destined for failure if it isn’t objective driven. In order to accomplish your digital marketing goals, you have to know what they are. Is this an eCommerce w

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