I like driving a clean car almost as much as I like visiting a good website. And believe it or not, there is definitely a relationship between your website and your car. Both should be maintained, cared for, and kept looking shiny and new. And it’s because of this interesting philosophy that I wa
This is post 3 of our 4 part series on our discussion of the importance of engaging in Blogging, Social Media and Content Marketing to enhance your business’ digital marketing efforts and overall visibility online. Website Content vs Print Content As you begin to write compelling content for
This is the second post of my 4-part series where I will be discussing Blogging, Social Media, Content Marketing and the importance using these online tools to improve your business image online. Include a blog in your marketing strategy Blogging is a powerful business digital marketing tool. Blog
Video can be a powerful digital marketing tool or an unwanted nuisance depending on how it is used. NEVER start playing the video automatically when the visitor arrives on the Landing Page!!! No one likes a commercial forced on them. The visitor just may not be prepared. In fact visitors might be i
It’s awful tempting to dive right into a landing page project with the first glimmer of inspiration; however even a brilliant concept is destined for failure if it isn’t objective driven. In order to accomplish your digital marketing goals, you have to know what they are. Is this an eCommerce w
Would you like to improve your search engine visibility easily and effectively? Are you looking for innovative ways to entice high-value websites to link to your company? If this is the case you should consider using online press releases more and more. You can create an online press release about
It is hard enough to get a visitor to actually read your copy, so don’t make it any more difficult than necessary. Generally small font sizes “look” better because they mentally form a block which is a convenient design element. However, effective digital marketing trumps pretty every time. T
That’s what Mark Twain said over 100 years ago, and it’s still a challenge today. Writing content is easy; writing concise content in a limited space is a bit more difficult. We are dealing with two limitations that point to “less is more”: Fitting all the pertinent points onto the viewabl
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