What Can and SHOULD You Be Doing Getting excited about writing is a bit like making a commitment to losing weight – it sounds great for the first 2 weeks and then it eventually gets pushed to the back burner. I talk to website owners everyday who have made a few blog posts or done a video but nev
Website Content 2010 Is there anything worse than clicking on a site to find it was last updated in 2007? If you answered YES to this question, then you are now one step closer to becoming an “SEO Expert with a Real Job.” Web users in 2010 are really getting savvy. This makes it even more
There is a lot more to consider when choosing a domain name than once might think at first glance. Once you build your website, publish your domain name on collateral material and optimize it for search engines, you are somewhat committed… so better make a good choice up-front. In general, here a
Writing a business blog is fast becoming an essential tool in an online marketing arsenal. Today, the benefits of publishing an active blog are widely enjoyed by major corporations and small enterprises alike. Some of these benefits include: Extending your company brand. Providing a cata
Once you have the bulk of your online content created, you can use it both on and off of your website. Consider starting a blog and uploading new and fresh content every week so that your prospects will continue to visit your website. Facebook is another great option to deliver content. You can con
When creating your first video, it doesn’t have to be an expensive production. Many people are simply using their webcams or screen capture software. The video can be as simple as recording yourself talking about your products and services. If you are not comfortable getting in front of the camer
As I’ve mentioned, you have between 2-8 seconds to interest your visitors before they decide to leave, or go deeper into your website. Naturally they will only see so many elements of your landing page before they make that decision. Remember, people don’t read on the Internet, they scan. They
I think we can all agree that the Internet is not as shiny and new as it seemed a decade ago. Arriving on a website is no longer such a unique experience that you have to sacrifice the most valuable piece of real-estate (your top Headline) with “Welcome to Our Website!” Frankly, nobody cares…
There’s nothing more exciting than building a new website and waiting for customers to come. However, if your on-page content does not convert the visitors into buyers, then you’ll need to re-think your digital marketing strategy. When most people think of website content, the first thi
As a successful business owner, you may already realize the importance of incorporating a variety of different tools into your digital marketing mix to attract more website visitors and drive customers to your business. The attention span of your site’s average visitor can be measured in mere sec
April 29, 201013:00to14:0014:00to15:00 Read More →
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