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Online PR – Positively Great!

Posted by Tracy Spence On September - 3 - 2010

With all the possible doom and gloom that can arise from bad press online, I thought I would lighten things up with some positive news. Online PR is one of the most cost effective ways of gaining publicity for your company. With good web analytics in place, you can monitor your progress and see exa

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Add a Little Buzz to Your Local Marketing

Posted by Alison Lindemann On May - 26 - 2010

When running a local marketing campaign, many business owners fail to forget two of the most important aspects of a campaign: defining the demographic and tracking results. With traditional marketing methods, it’s like having a one way conversation and trying to blast your message out to everyone

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10 Social Networking Tactics for Business

Posted by David Duncan On May - 25 - 2010

The growth of social media has exploded on to the web – and there are no signs it will be slowing any time soon. While Tweeting, poking and tagging may primarily be consumer-based activities, it would be unwise to assume there are not social network marketing opportunities to help promote your bu

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How Does Your Target Market Communicate?

Posted by Ron McArthur On May - 20 - 2010

When it comes to your customers’ media consumption habits, your customers no longer watch television commercials, or listen to the radio, or read magazines and newspapers. Why would they spend all that time on all those different (and slower) media outlets when everything is now at their fingerti

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Understand your Audience

Posted by Tracy Spence On May - 3 - 2010

Successful PR is all about reaching the right audience with a message that is appropriate and meaningful to them. If you fail to know your target audience and the publications that they read, implementing the rest of your PR actions will be virtually useless. There is no point aiming to get into th

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Web Accessibility Myth #5

Posted by WSI Corporate On March - 31 - 2010

It’s easy to get caught up with all the untruths while you’re still in your web development stage. This is another important one to watch out for. Myth #5: My target market only uses a certain browser with certain configurations FALSE. In the online world, you just can’t know for sure what

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How to make Social Media Work for your Business

Posted by David Duncan On March - 16 - 2010

Social media marketing may sound intimidating but it can be a great tool for creating interest in your business and what you have to say. There are some rules that should be followed in order to ensure it works for your business. Social media marketing is all about like-minded individuals communica

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