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Use Your Blog as a Personal Branding Strategy

Posted by Francois Muscat On July - 12 - 2011

Branding is important in today’s online driven life to establish your reputation. This applies to an organization, person or a product. Personal branding is especially important in today’s marketplace for a job seeker or a service provider.Your personal brand is how others will com

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Category: Search, Social
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5 Steps to Improving your Content Strategy

Posted by David Duncan On November - 8 - 2010

With all of the social media sites out there a very common question I get asked is what should I write about? I have talked about creating the right message, pacing yourself and planning a calendar in a previous blog post “How to Create a Steady Stream of Great Content.” And here are a few step

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How to Create A Steady Stream of Great Content

Posted by David Duncan On October - 19 - 2010

With so many social media sites out there, blogging, tweeting, YouTube – the Internet is littered with a veritable treasure trove of usable content for savvy marketers. Yet for the uninitiated, knowing where to start can prove a daunting task. Whilst it can be tempting to grab the nearest social

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Digital Marketing Success Story: Wall Street Institute

Posted by Hugo Valderrama On October - 10 - 2010

This particular success story is short but powerful. The Wall Street Institute started its business of providing English lessons in a very small office in Bogota, Colombia. They quickly decided to have an active online presence, aiming to develop a website, a massive email-based campaign and a comp

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PR: How is it done?

Posted by Tracy Spence On September - 29 - 2010

Public relations professionals use many different techniques as part of their PR campaigns, things we all know work: Networking Public Speaking Freebies Sponsorship Media Relations Viral Campaigns The thing with PR is that even a calamity can often be used to create good PR. Just look at Gi

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Category: Social
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The Difference Between Advertising and PR

Posted by Tracy Spence On September - 14 - 2010

With public relations, a company does NOT pay directly for the exposure it secures. It’s this third-party endorsement that gives PR its power and credibility; again it’s what people say about YOU. The aim of PR is to promote your products or services, show off your brand, and make people aw

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Cooking Up A Digital Marketing Strategy Part 2

Posted by WSI Corporate On September - 12 - 2010

In the first part of this article, we discussed what digital marketing is, how to pick the right strategy and the benefits of enlisting a Digital Marketing Consultant. Now that we’ve covered the basics, we can delve a little deeper into the subject. Specifically, we’ll be answering this

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How Much Does Your Reputation Matter?

Posted by Tracy Spence On September - 8 - 2010

Would desperate first-time buyers actually shy away from a mortgage deal because of the bank’s bad reputation? When asked how important it is that a company, from which they are considering buying, shows a high degree of social responsibility, around 29%of the general population would say it is &

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Category: Social
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What makes great Content?

Posted by David Duncan On August - 20 - 2010

One of the questions I am constantly asked is what makes great content? We have all heard the expression that “Content is King” but how do you go about getting the content out there so that others will engage with it? The key is to make sure you have a concrete digital marketing strategy for de

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Category: Search, Site
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Cooking Up Your Own Digital Marketing Strategy Part 1

Posted by WSI Corporate On August - 17 - 2010

E-mail marketing campaigns, pay-per-click ads and electronic newsletters, are just a few of the online strategies that are lumped together in the category of digital marketing. But on the other hand, digital marketing also includes SMS-driven contests, Twitter-based promotions, and Facebook pag

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