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Using Groups in LinkedIn

Posted by Gene Bonanno On April - 19 - 2010

Groups are an important part of any digital marketing mix and social networking site, and your LinkedIn groups can be alumni groups, industry communities, professional / trade groups, and more. Finding LinkedIn groups that interest you, and even starting a new group, is simple and can be very usefu

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Is Twitter for my Business?

Posted by David Duncan On April - 14 - 2010

Are you not sure if Twitter could help your business or do not understand what all of the fuss is about? You are not the only one, but you could be missing out on some professional connections if you do not understand the options open to you. Joining Twitter can have value to some but if you are al

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Updating your LinkedIn status using Ping.fm and Twitter

Posted by Gene Bonanno On April - 10 - 2010

Ping.fm is a free digital marketing service that allows you to update all your social networks at once, including your LinkedIn status. Instead of logging into a number of networks and updating your status in each, you can use Ping.fm to update your entire social network simultaneously – it’

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A Good Website is Just Like A Clean Car

Posted by Ron McArthur On April - 7 - 2010

I like driving a clean car almost as much as I like visiting a good website. And believe it or not, there is definitely a relationship between your website and your car. Both should be maintained, cared for, and kept looking shiny and new. And it’s because of this interesting philosophy that I wa

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Using LinkedIn to Solicit Customer Feedback and Testimonials

Posted by Alison Lindemann On April - 4 - 2010

One great digital marketing tip to legitimize your customer feedback is to use LinkedIn to encourage customers to post testimonials  about you and your business to your LinkedIn profile.  These testimonials are many times more powerful than listing testimonials on your website from “Kevin B,”

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How to Improve your Online Visibility

Posted by David Duncan On March - 28 - 2010

Most business owners would like to increase their online exposure. After all, without decent online visibility you will not increase your web inquiries by much. There is so much advice available, so where do you start? Here are some of the more effective strategies to help you boost your online vis

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Today: Facebook Uses & Advantages for Businesses Webinar

Posted by WSI Corporate On March - 24 - 2010

Today’s the day to learn how Facebook can leverage your business. We’ll cover everything from online reputation management, lead generation, attracting traffic and brand enhancement. Additionally, you’ll gain tips for Facebook best practices and what-not-to-dos. Look at it as a free 1 hour se

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Optimizing Your LinkedIn Profile to be Search Engine Friendly

Posted by Gene Bonanno On March - 22 - 2010

In our last post we alerted you to LinkedIn’s People Search tool. You can also make some really simple, yet important digital marketing fixes to help people find you easily in the search engines. Your Profile URL should be your name! Your LinkedIn profile URL is usually a default set of numbers.

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NEW! LinkedIn’s People Search Tool

Posted by Gene Bonanno On March - 15 - 2010

In an earlier post we wrote about why it is helpful to include appropriate keywords in your LinkedIn profile. The new People Search tool from LinkedIn makes this even more useful. Members can now use the search box to quickly find the person they are looking for by title, company, school, name, or

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The Basics – Building Your LinkedIn Profile

Posted by Gene Bonanno On March - 8 - 2010

LinkedIn is a business oriented social networking site – for professionals, by professionals, of professionals. This is really no place for idlers, browsing their way through cyberspace. To get anywhere with this incredible business tool, you begin with YOU! A professional online profile can mark

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