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There are countless efforts amongst the entire WSI Internet Franchise network to provide innovative digital marketing solutions, tips, techniques and education to professionals and business owners from all different industries. And recently WSI Internet Franchisee Larry Patrick lent his digital mar

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Social Networking Tips (Part 2)

Posted by Ron McArthur On July - 22 - 2010

As digital marketing strategies become more prominent in your business’ overall marketing mix, you’ll soon realize (if not already) that online networking via social media platforms is integral to your company’s visibility. In the first part of my social networking tips, I offered two tips to

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LinkedIn Advanced People Search

Posted by Gene Bonanno On May - 29 - 2010

Social network sites are about adding a quantity of “friends,” however LinkedIn is more about “quality.” Your connections are a direct reflection of your business so you want to be intelligent about how you add new contacts. Build connections intuitively using the Advanced People Search on

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10 Social Networking Tactics for Business

Posted by David Duncan On May - 25 - 2010

The growth of social media has exploded on to the web – and there are no signs it will be slowing any time soon. While Tweeting, poking and tagging may primarily be consumer-based activities, it would be unwise to assume there are not social network marketing opportunities to help promote your bu

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What “Not To Do” On LinkedIn

Posted by Gene Bonanno On May - 22 - 2010

Unlike Facebook or MySpace, LinkedIn is a completely professional forum.  No one needs to hear that you spent the day “cleaning up a messy kitchen” if you want to be regarded as a professional. In order to remain within the true essence and intention of LinkedIn, here are a few things you shou

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Using LinkedIn to Market Your Business

Posted by Gene Bonanno On May - 16 - 2010

LinkedIn provides the perfect platform for B2B promotion, however not everyone utilizes it to their advantage. Used correctly, LinkedIn can be one of the most effective tools in your marketing arsenal: Profile—Develop your profile to read more than just a stale resume. Include interesting h

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Recommending Those That You Trust on LinkedIn

Posted by Gene Bonanno On May - 5 - 2010

We all want to grow our business base through connecting with other professionals either directly in our field or in areas that support our business. LinkedIn provides a great opportunity to introduce established, reliable contacts with other business peers. However, how do you effectively recommen

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How to use Squidoo to find new clients

Posted by David Duncan On May - 4 - 2010

All business owners are experts on something, whether it’s new cars, herbal remedies or giving presentations. If you run a business, you are likely an authority on various topics related to your products or services. Given that people are searching online for information about your products o

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LinkedIn Questions & Answers

Posted by Gene Bonanno On May - 1 - 2010

By asking questions in LinkedIn, you can get useful, straightforward responses from others, both inside and outside your network. Sharing your knowledge with others is a great way to contribute to the dynamic LinkedIn community and enhance your expert’s ‘halo’! It’s like having the oppo

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Posting a Job on LinkedIn

Posted by Gene Bonanno On April - 27 - 2010

Posting job openings on your digital marketing platforms like LinkedIn is a great way for you to access high-quality applicants who are already well connected. Plus, you can provide potential candidates all the information they need to get to know your company and determine if they are a good fit f

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