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Is it Time to Write an eBook?

Posted by Maribel Guiste On March - 5 - 2012

Think a successful eBook means just good writing? There are more things to think about than the words on the page. If you have a talent for piecing together words and interesting ideas – than an eBook may just be your ticket to PR stardom. A well-written eBook is a perfect complement to a digital

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Category: Search, Social
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LinkedIn Adds Their “Follow Company” Button

Posted by Maribel Guiste On March - 1 - 2012

Earlier this week on their blog, LinkedIn announced the arrival of their “Follow Company” button.  So, what exactly does this mean for business owners? Although LinkedIn is still seen primarily as a recruitment site, they are making changes toward being a more social media-friendly outlet for

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Category: Search, Social
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Mobile Networking with Forecast

Posted by Maribel Guiste On February - 29 - 2012

Why leave your meeting up to chance, when you can leave it up to Forecast? Location-based social applications have been enjoying a fair amount of both popularity and publicity, but there seems to be a gap. With Foursquare, you check in where you are with the idea that perhaps one of your friends wi

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Category: Mobile, Social
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Is Your Blogging Effective?

Posted by Francois Muscat On February - 27 - 2012

Writing your blog blindly may mean you’re missing out on an important aspect of a functioning social media plan – blog analytics. If you have been blogging for awhile, how do you measure if your efforts are successful? What topics on your blog are read the most? Following your blog stat

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New Ways to Network: A Look at Planely

Posted by Maribel Guiste On February - 24 - 2012

Start practising your elevator speech! Planely puts your networking skills to the test 30,000 feet in the air. There are networking opportunities everywhere you look, but some of them are a bit more obvious than others. Like an airport. Many connections are made by two people who happen to end up

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Storify: Turning Business News into an Engaging Story

Posted by Maribel Guiste On February - 23 - 2012

Turn business news, events or even product messages into a piece of work everyone will want to read. At first glance, Storify may seem like other social tools used strictly in your spare time to share your vacation photos in a neat and interesting way with your close group of friends. But, when yo

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Writing your Blog Posts with Style

Posted by Francois Muscat On February - 22 - 2012

Tone, character and style in a blog post can be just as important as the words themselves. Is your writing style scaring off your readers? Adding a blog is important to a successful social media plan, however the readers of the blogosphere are a different breed. They usually expect a certain easy-

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Category: Social
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Twitter Ads Released to All Small Businesses

Posted by Maribel Guiste On February - 21 - 2012

Twitter Ads has been available on a per-company basis for awhile, but starting next month it will be open to most US small businesses to take advantage of and implement into a promising digital marketing strategy. Just last week, Twitter announced that it will be opening its self-serve advertising

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Use a Business Blog to Get the Attention of Your Clients

Posted by Francois Muscat On February - 13 - 2012

A blog is the perfect way to engage with your clients and get the attention of potential clients. Blogging has changed the way businesses communicate with their current clients and future prospects. Instead of just talking to them, businesses engage, converse and interact through blogs. Adding busi

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How to Craft a Click-Worthy Headline

Posted by Maribel Guiste On February - 10 - 2012

Simple and important tips that will make your headline stand out from the crowd. Getting visitors of your blog to keep reading past a headline is an intricate recipe of hitting just the right emotional strings. You could have the world’s most innovative and brilliantly composed blog post, but if

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Category: Site, Social
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