The growth of social media has exploded on to the web – and there are no signs it will be slowing any time soon. While Tweeting, poking and tagging may primarily be consumer-based activities, it would be unwise to assume there are not social network marketing opportunities to help promote your bu
Unlike Facebook or MySpace, LinkedIn is a completely professional forum. No one needs to hear that you spent the day “cleaning up a messy kitchen” if you want to be regarded as a professional. In order to remain within the true essence and intention of LinkedIn, here are a few things you shou
When it comes to your customers’ media consumption habits, your customers no longer watch television commercials, or listen to the radio, or read magazines and newspapers. Why would they spend all that time on all those different (and slower) media outlets when everything is now at their fingerti
A few days ago, Jamshaid Hashmi – a WSI Search and Social Media Strategist – clarified what Surf or Turf actually means in the digital world and how his upcoming webinar will help you and your business better manage your client relationships and online reputation. But now, Jamshaid has also wr
As an increasingly popular social network, Twitter is growing daily and presently ranks one of the 20 most popular websites worldwide by Alexa’s web traffic analysis. Whether you’re a celebrity, politician, corporate giant or a one-man-band, Twitter can help you improve brand awareness
Writing a business blog is fast becoming an essential tool in an online marketing arsenal. Today, the benefits of publishing an active blog are widely enjoyed by major corporations and small enterprises alike. Some of these benefits include: Extending your company brand. Providing a cata
We all want to grow our business base through connecting with other professionals either directly in our field or in areas that support our business. LinkedIn provides a great opportunity to introduce established, reliable contacts with other business peers. However, how do you effectively recommen
All business owners are experts on something, whether it’s new cars, herbal remedies or giving presentations. If you run a business, you are likely an authority on various topics related to your products or services. Given that people are searching online for information about your products o
By asking questions in LinkedIn, you can get useful, straightforward responses from others, both inside and outside your network. Sharing your knowledge with others is a great way to contribute to the dynamic LinkedIn community and enhance your expert’s ‘halo’! It’s like having the oppo
In 2008 I wrote what became a very popular article called “SEO Explained for People with Real Jobs.” The article was inspired by the desire to help business owners who don’t really understand what SEO was about…however they KNEW they needed an online presence and someone to guide them. Th
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