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Great Online PR Tools: Sponsorship

Posted by Tracy Spence On October - 27 - 2010

Sponsoring a local charity, school or sports group can really raise your profile- both off and online. You can donate products, services, money or just time. The benefits of sponsorship, no matter how small, are very real. Of course you have the benefit of increased exposure to all the people withi

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Great Online PR Tools: Freebies

Posted by Tracy Spence On October - 21 - 2010

One of the most cost-effective ways of promoting yourself and your business is giving some free advice. Blogging is a great way of offering free advice by way of hints and tips. Your blog will most certainly be a wealth of information on a particular subject. And your blog will be indexed well by t

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How to Create A Steady Stream of Great Content

Posted by David Duncan On October - 19 - 2010

With so many social media sites out there, blogging, tweeting, YouTube – the Internet is littered with a veritable treasure trove of usable content for savvy marketers. Yet for the uninitiated, knowing where to start can prove a daunting task. Whilst it can be tempting to grab the nearest social

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Use Social Media to Improve Search Engine Rankings

Posted by Francois Muscat On October - 17 - 2010

Everywhere you will find companies jumping into Social Media Marketing to engage with potential customers in conversations. It is quickly becoming essential to any company’s digital marketing strategy. Social Media Marketing (SMM) uses a combination of social networks, Twitter, YouTube, bl

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Great Online PR Tools: Public Speaking & Video Sharing

Posted by Tracy Spence On October - 16 - 2010

Public speaking is face-to-face, but you are the focus of attention for a length of time. You are literally the face for your company; the representative. Generally, for these events you prepare well, you make sure you look your best, you create great presentations and you practice what you are goi

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How to Attract Small Business Decision-Makers to Your Company

Posted by David Duncan On October - 14 - 2010

Companies that market to small businesses should focus on creating a social media strategy as a way of promoting their services and be open to trying new methods of prospecting. Companies that are marketing to this sector should have a strong presence at the top or on the most relevant social netwo

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What is your message with blogging?

Posted by Francois Muscat On October - 8 - 2010

Have you been blogging for your business for a while and it has not been as successful that you hoped it to be? Does your blog still have a few or no comments and hardly any interested visitors? Are you getting frustrated with blogging? What can you do? If you answered yes to any of those questions

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Advantages to Online Networking

Posted by Tracy Spence On October - 7 - 2010

Networking is a long term relationship building activity. We like to trust in the people we buy from. Traditionally networking is face-to-face. Online, as with offline networking, there are many places that we can meet people. Social media groups such as Facebook, blogs and Twitter are great exampl

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A few days ago I blogged about the WSI Internet franchisee global convention and our two outstanding keynote speakers: analytics guru Avinash Kaushik and social technologies expert Scott Klososky.  Both gentlemen certainly lived up to their reputations and led discussions around leveraging web int

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Using SlideShare to Promote your Business

Posted by David Duncan On October - 4 - 2010

Do you have a company presentation? You can use SlideShare to get the message out about your business. SlideShare provides tools and web space for publishing your business presentations online. An astonishing 25 million website visitors – most of them professional people – participate i

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