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How to Improve your Online Visibility

Posted by David Duncan On March - 28 - 2010

Most business owners would like to increase their online exposure. After all, without decent online visibility you will not increase your web inquiries by much. There is so much advice available, so where do you start? Here are some of the more effective strategies to help you boost your online vis

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Optimizing Your LinkedIn Profile to be Search Engine Friendly

Posted by Gene Bonanno On March - 22 - 2010

In our last post we alerted you to LinkedIn’s People Search tool. You can also make some really simple, yet important digital marketing fixes to help people find you easily in the search engines. Your Profile URL should be your name! Your LinkedIn profile URL is usually a default set of numbers.

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How to make Social Media Work for your Business

Posted by David Duncan On March - 16 - 2010

Social media marketing may sound intimidating but it can be a great tool for creating interest in your business and what you have to say. There are some rules that should be followed in order to ensure it works for your business. Social media marketing is all about like-minded individuals communica

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The Basics – Building Your LinkedIn Profile

Posted by Gene Bonanno On March - 8 - 2010

LinkedIn is a business oriented social networking site – for professionals, by professionals, of professionals. This is really no place for idlers, browsing their way through cyberspace. To get anywhere with this incredible business tool, you begin with YOU! A professional online profile can mark

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Social Media should be used with other marketing campaigns

Posted by Francois Muscat On March - 3 - 2010

Social Media Marketing (SMM) should always be used in conjunction with other traditional marketing campaigns. Social media combined with traditional marketing methods will increase returning visitors and help strenghten SEO efforts. This can also help your branding and lower your marketing costs.

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Do you need a social media marketing strategy?

Posted by David Duncan On March - 2 - 2010

We have all heard the hype surrounding Social Media Marketing and there is a tendency for people to jump right in and start creating accounts on every social media platform they find. More and more small businesses today are beginning to consider social media marketing even more essential than havi

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What Social Media Marketing is all about

Posted by Francois Muscat On February - 26 - 2010

Trends on the web change quite fast. What was considered good a couple of years ago (frames), is now considered old school. Search engines change their algorithms frequently and it has become necessary to constantly research changes on the net and new trends. Especially if you are into Digital Ma

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