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How to Boost Sales with Twitter

Posted by David Duncan On November - 2 - 2010

Twitter can be one of the most powerful social media marketing websites today. While it may still accommodate a lot of pointless babble, this real-time short messaging service continues to go from strength to strength as a viable digital marketing alternative for connecting with people online. But

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Category: Social
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WSI Global Convention Presentation: Social Media in a Box

Posted by Darren Kincaid On September - 21 - 2010

“Fun” and “run” have never belonged in the same sentence, as far as I’m concerned.  I just shake my head when I see a “Fun Run” advertised.  Running is daunting and that first mile can be brutal. But runners will tell you that if you gut it out and focus on technique, you will overc

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Category: Social, WSI Global Convention
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Using LinkedIn to Increase your Online Profile

Posted by David Duncan On August - 28 - 2010

LinkedIn is a business network that has grown exponentially over the past few years and the reason for this is that it is an invaluable digital marketing tool for finding people who can help you to reach your goals. One of the main benefits of using LinkedIn is that it helps you to discover the rel

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How to Use Facebook for Business Marketing

Posted by David Duncan On August - 6 - 2010

Much is being written on the benefits of using Social Media to promote your business but how exactly should you use Facebook to promote your business? The first thing to say is that there is no one answer that will suit all types of business. You need to promote the correct image of your business a

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The Tweet Sound of Success

Posted by WSI Corporate On July - 24 - 2010

When it was first thrust into the spotlight in 2007 at the South by Southwest music festival in Austin, Texas, Twitter looked like it was going to be the pet rock of social media: A cute, trendy, much-talked-about fad that would quickly end up in the time capsule. Three years later, Twitter has pr

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Social Media Optimization Made Easy!

Posted by WSI Corporate On July - 21 - 2010

The sheer amounts of press/buzz generated by the topic of social media marketing could be enough to keep you and your business away from the whole game entirely. With Facebook, LinkedIn, Twitter, MySpace, FourSquare and beyond, it’s more than a tad overwhelming. Yet in today’s market, socia

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Do we need a Social Media Policy?

Posted by David Duncan On July - 20 - 2010

A social media policy outlines the corporate guidelines and general principles that should be used by all members of staff when communicating on the social media channels. Irrespective of how active your company is in social media, it is probably true that members of your staff are active even when

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What does the Internet say about YOU? Part 3

Posted by Tracy Spence On July - 19 - 2010

Improving the Search Results There are many ways that people search for information on the Internet. Some people will search for your business name by typing it directly into the browser bar and adding .com (or similar) on the end. Some will use search engines to search for your website and relevan

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What does the Internet say about YOU? Part 2

Posted by Tracy Spence On July - 12 - 2010

Identify Actions needed The first thing to remember, regardless of the digital marketing steps you take, is to always take a professional approach. Address any legitimate complaints that are raised. If however, you find comments that are untrue and unproven, there are other actions that you can tak

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Category: Search
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What is a Social Media Marketing Campaign?

Posted by David Duncan On July - 6 - 2010

Social media marketing campaigns can be quite different to generic search engine marketing campaigns even although there are many similarities. A true social media marketing campaign is more focused on lead generation and brand awareness as well as promoting the products and services of the company

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