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Google Places Update

Posted by David Duncan On January - 19 - 2011

Google recently announced key changes to the way local search results are displayed and the first page results have dramatically changed as a result. What does this mean for local businesses then? Let’s review Google’s explanation: “…a new kind of local search result that organ

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Category: Search
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Does My Low Click-Through-Rate Cost Me More?

Posted by Chuck Bankoff On November - 25 - 2010

The great thing about Pay-Per-Click (PPC) is that you only pay when someone who is looking for your products or services actually clicks on your ad and goes to your website. If only a few people who search on your keywords actually click through, no big deal right? After all, you are only paying fo

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Category: Search
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Reputation Management…Part 1

Posted by Chuck Bankoff On August - 9 - 2010

OK…so you’re running a responsible, reputable business and you catch your bookkeeper with her hands in the till. You fire her…as you should, and threaten prosecution. Next thing you know, negative reviews about you and/or your company start showing up on Yelp, or whatever review sites are out

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Category: Social
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