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Last week we discussed the common hosting issues that might be hindering your business’ website from high rankings. And now here are two more digital marketing mistakes that many people make on their websites: 8. You have special characters in your URL Choose your URL carefully – especially for

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Category: Search
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It’s important to know that these days your customers aren’t just surfing the web anymore…they’re searching. Search engines have allowed your customers to search for your business’ products or services online through typing in keywords and relying on the search engines to find the best, r

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Category: Search
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Website Content 2010 Is there anything worse than clicking on a site to find it was last updated in 2007?  If you answered YES to this question, then you are now one step closer to becoming an “SEO Expert with a Real Job.” Web users in 2010 are really getting savvy.  This makes it even more

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Category: Search
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Part 4: Blogging and Content Marketing

Posted by Francois Muscat On April - 5 - 2010

This is the last post in our series where I discuss the importance of Blogging, Social Media and Content Marketing as a means for developing your business on the Internet. Content Marketing Strategy The development of a content strategy is the foundation for any digital marketing campaign. Content

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Category: Social
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Part 3: Blogging and Content Marketing

Posted by Francois Muscat On March - 30 - 2010

This is post 3 of our 4 part series on our discussion of the importance of engaging in Blogging, Social Media and Content Marketing to enhance your business’ digital marketing efforts and overall visibility online. Website Content vs Print Content As you begin to write compelling content for

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Category: Social
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Part 2: Blogging and Content Marketing

Posted by Francois Muscat On March - 25 - 2010

This is the second post of my 4-part series where I will be discussing Blogging, Social Media, Content Marketing and the importance using these online tools to improve your business image online. Include a blog in your marketing strategy Blogging is a powerful business digital marketing tool. Blog

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Category: Social
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The World is Becoming Digital

Posted by Ron McArthur On March - 23 - 2010

Perhaps the greatest piece of advice anyone can give to business owners is to adapt to your market. Ensure that your business – despite your specific services or products – grows and evolves alongside the rest of the world. Although you may always have customers who value tradition and the “o

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Category: General
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Landing Page Design: Ready…Fire…Aim!

Posted by Chuck Bankoff On March - 12 - 2010

It’s awful tempting to dive right into a landing page project with the first glimmer of inspiration; however even a brilliant concept is destined for failure if it isn’t objective driven. In order to accomplish your digital marketing goals, you have to know what they are. Is this an eCommerce w

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Category: Site
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The Value of Online Press Releases

Posted by David Duncan On March - 9 - 2010

Would you like to improve your search engine visibility easily and effectively? Are you looking for innovative ways to entice high-value websites to link to your company? If this is the case you should consider using online press releases more and more. You can create an online press release about

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Category: Social
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WSI Convention Day One: Keynote Address from Google

Posted by WSI Corporate On March - 5 - 2010

It was a great first day at our WSI Convention in Birmingham, UK. We have convened with more than 130 WSI Internet Consultants and digital marketing expert speakers from around the globe. It was an incredible line-up of subject matter experts, and it’s exciting to see our WSI network converge in

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Category: Events
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