This is the last post in our series where I discuss the importance of Blogging, Social Media and Content Marketing as a means for developing your business on the Internet. Content Marketing Strategy The development of a content strategy is the foundation for any digital marketing campaign. Content
This is post 3 of our 4 part series on our discussion of the importance of engaging in Blogging, Social Media and Content Marketing to enhance your business’ digital marketing efforts and overall visibility online. Website Content vs Print Content As you begin to write compelling content for
This is the second post of my 4-part series where I will be discussing Blogging, Social Media, Content Marketing and the importance using these online tools to improve your business image online. Include a blog in your marketing strategy Blogging is a powerful business digital marketing tool. Blog
Perhaps the greatest piece of advice anyone can give to business owners is to adapt to your market. Ensure that your business – despite your specific services or products – grows and evolves alongside the rest of the world. Although you may always have customers who value tradition and the “o
It’s awful tempting to dive right into a landing page project with the first glimmer of inspiration; however even a brilliant concept is destined for failure if it isn’t objective driven. In order to accomplish your digital marketing goals, you have to know what they are. Is this an eCommerce w
Would you like to improve your search engine visibility easily and effectively? Are you looking for innovative ways to entice high-value websites to link to your company? If this is the case you should consider using online press releases more and more. You can create an online press release about
It was a great first day at our WSI Convention in Birmingham, UK. We have convened with more than 130 WSI Internet Consultants and digital marketing expert speakers from around the globe. It was an incredible line-up of subject matter experts, and it’s exciting to see our WSI network converge in
It is hard enough to get a visitor to actually read your copy, so don’t make it any more difficult than necessary. Generally small font sizes “look” better because they mentally form a block which is a convenient design element. However, effective digital marketing trumps pretty every time. T
There’s only one day left until our WSI Convention in Birmingham, UK. And as Maribel mentioned in an earlier post, we’ll be covering a variety of great topics from Lead Generation through LinkedIn, to Unlocking SEO with Social Content. Our Internet Consultants will be sure to gain valuable info
Social Media Marketing (SMM) should always be used in conjunction with other traditional marketing campaigns. Social media combined with traditional marketing methods will increase returning visitors and help strenghten SEO efforts. This can also help your branding and lower your marketing costs.
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