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What is a Long Tailed Keyword… and Why Do I Want One?

Posted by Chuck Bankoff On November - 12 - 2010

No the keyword “alligator” would not qualify… unless of course you sold alligators. Even then that single word is not what I am referring to. “alligator shoes” is better, but not quite the long tail I was looking for. How about “alligator shoes for women”? Now we’re heading in the r

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Category: Search
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What’s The Most Important Phrase To Optimize?

Posted by Thomas Petty On October - 12 - 2010

I get questions all the time about how to get a website to show up on the search engines. Typically the person wants some specific words or phrases that they want to show up for. Sometimes they give me a list that includes every variation they can think of that relates to their business. So what is

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Category: Search
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Today, it’s hard to discuss future marketing plans without mentioning social media. From 2009 to 2010, the adoption rate of social media doubled among small businesses 1. Additionally, 1 in 5 small businesses are integrating social media into the marketing strategy now with the belief that th

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Category: Social, WSI Global Convention
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Be a Part of the SEO Buzz

Posted by WSI Corporate On September - 5 - 2010

Search engine optimization (SEO) is a hot topic on nearly every tech, business and marketing blog these days. From Inc. Magazine to Hubspot to The Wall Street Journal, writers everywhere are discussing the merits of investing time and money into SEO. The recent popularity in SEO could have somethin

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SEO: DIY vs. Hiring a Pro

Posted by WSI Corporate On August - 7 - 2010

Digital marketing has a do-it-yourself, pioneering nature at its core. So it’s tempting to think that search engine optimization (SEO) is one aspect of digital marketing that we can do ourselves. Yet anyone who has tried just that knows how time-consuming and stress-producing it can be, which mak

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Category: Search
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Let SEO Drive Website Promotion

Posted by WSI Corporate On August - 1 - 2010

Search engine optimization (SEO) isn’t just a good way to amp up your search engine rankings and increase your web visibility. SEO also helps you answer the question, “How do I promote my business’ website?” It is a powerful and promotional digital marketing tool that, when used correctly,

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SEO Mystery Explained – Link Building Part 2

Posted by Andre Savoie On June - 30 - 2010

5 Tips for Getting Started In Link Building We explained in a previous post why it is important to build links to your website.  But after reading that post you are probably wondering “how, exactly, can I get started building links to my site?” To be honest, there is no surefire, quick

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Category: Search
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Here are the next two mistakes websites often make that get them very low search engine rankings. If you omit these from your website, consider yourself – and your business’ digital marketing plan – way ahead of the game! 4. Poor Link Popularity Ultimately, you want your site to be ‘popul

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SEO Mystery Explained – Link Building Part 1

Posted by Andre Savoie On June - 24 - 2010

Our SEO Explained Series covers a variety of popular topics that business owners want to understand.  And link building is another one of those digital marketing topics that can frighten the average business owner.  For people who do not work in the Internet industry, the idea of actually “buil

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Category: Search
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Hopefully you took away some helpful tips from last week’s list of ineffective optimizing mistakes that many websites make. And this week there are two more common mistakes to add to your list of digital marketing No-No’s… 6. Ineffective Optimizing – Overused Keywords Overusing keywords

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