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Changing Landscape of SEO

Posted by Krista LaRiviere On September - 28 - 2012

The search engine optimization (SEO) landscape has changed drastically over the past decade.  In the early days of the Internet, search engine optimization was centered on the basic elements of web design, keyword selection, backlinks and placement.  Today, there are numerous additional factors t

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Category: Search
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Understanding Backlinking for SEO: The DOs and the DON’Ts

Posted by Krista LaRiviere On August - 22 - 2012

When I talk with prospects and clients our conversations usually include standard SEO topics such as keyword phrases, content strategy, competitor analysis, social media, analytics, and the one topic that ‘links’ all these together – backlinking. That is, incorporating keywords into backlinks

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Category: Search
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8 SEO Benefits of Pinterest in your Web Presence

Posted by Krista LaRiviere On July - 25 - 2012

Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Pinterest is a s

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Category: Social
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What Google Penguin Means for Your Online Marketing Activities

Posted by Maribel Guiste On May - 2 - 2012

Afraid of Pandas? Meet the Newest Beast in Search – Google Penguin. Just when you thought you were safe from Google updates, along comes another beast in Google Penguin. A few months ago we did an article outlining how you can protect yourself from Google Panda. Google actually released another

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Category: Search, Site
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Online Reputation: Has the Role of the Press Release Changed?

Posted by Maribel Guiste On April - 18 - 2012

As our digital PR strategy changes, it may be time to give that traditional press release a facelift. There was a time when sending out a press release was a great way to get noticed. Once a release was sent to listed media outlets, odds were pretty good the event would create some interest. These

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Category: Search, Social
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Give Your Reputation A Social Boost With Bing Linked Pages

Posted by Maribel Guiste On April - 10 - 2012

Getting found online gets a lot more social with Bing Linked Pages. A month or so ago, we told you about Google’s foray into the social search ring with Google Plus Your World. Now, Bing has come to the table with Linked pages – and has brought a few friends with it. Control your Online

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Category: Search, Social
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Organize Social Media Efforts with an Editorial Calendar

Posted by Maribel Guiste On March - 27 - 2012

Create a map to a successful digital marketing strategy with an editorial calendar. Isn’t That a Publishing Thing? Your company’s blog posts and written social media efforts may be online, but it doesn’t mean you shouldn’t think like a traditional “publisher”. One o

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Category: Site, Social
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How To Get Visitor Traffic With Your Blog

Posted by Francois Muscat On February - 7 - 2012

Is what you write on your blog and in Social Networks worthy of being read by millions? The bottom line in business blog marketing is that nothing builds a greater following of regular readers than adding new fresh, interesting and regular content. You need to take every opportunity to provide a go

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Category: Search, Social
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How to Avoid Infographic Pitfalls

Posted by Maribel Guiste On February - 1 - 2012

Infographics are a great way to get links to your site and drive up traffic – but only when they’re done the right way. Infograhics were all the rage last year. Although they’re losing a bit of steam, they can still be a great way to get traffic to your site. One of the biggest problems is ma

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Category: Search, Social
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Meet the Newest Group of WSI Digital Marketing Consultants!

Posted by Ron McArthur On January - 26 - 2012

The WSI Franchise is proud to welcome the newest group of Internet Consultants to our global network! After weeks of pre-training, 15 entrepreneurs descended to our Toronto, Canada offices for the final steps to become certified Digital Marketing Consultants. Over 7 days of training, this group dis

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Category: Business Opportunity, Franchise Development
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