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Social Networking: Is it really here to stay?

Posted by Francois Muscat On September - 27 - 2011

Is the hype around social networking just a quick trend or is it here to stay? Is social networking a permanent evolution of the online social media culture? Should you and your business embrace social networking and make it part of your digital marketing strategy? To answer the last question, Y

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Your Online Reputation With Personal Branding

Posted by Francois Muscat On February - 11 - 2011

Personal Branding is quite an important part in establishing your online reputation. This applies to a person, product or an organization. Personal online branding is especially important in today’s Web 2.0 lifestyle if you are a job seeker or a service provider. Your personal brand is ho

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PR: How is it done?

Posted by Tracy Spence On September - 29 - 2010

Public relations professionals use many different techniques as part of their PR campaigns, things we all know work: Networking Public Speaking Freebies Sponsorship Media Relations Viral Campaigns The thing with PR is that even a calamity can often be used to create good PR. Just look at Gi

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The Difference Between Advertising and PR

Posted by Tracy Spence On September - 14 - 2010

With public relations, a company does NOT pay directly for the exposure it secures. It’s this third-party endorsement that gives PR its power and credibility; again it’s what people say about YOU. The aim of PR is to promote your products or services, show off your brand, and make people aw

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How Much Does Your Reputation Matter?

Posted by Tracy Spence On September - 8 - 2010

Would desperate first-time buyers actually shy away from a mortgage deal because of the bank’s bad reputation? When asked how important it is that a company, from which they are considering buying, shows a high degree of social responsibility, around 29%of the general population would say it is &

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Social Monetization and Online Reputation Management

Posted by Maribel Guiste On March - 26 - 2010

More often than not, we’ve all grown up in a society where image is valued. For individuals, groups, and businesses, your reputation is an aspect that is important and can also be fragile. Your reputation is how others view your services, how they determine your worth, and – ultimately – how

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