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Channels of Distribution

Posted by Tracy Spence On January - 25 - 2011

Building your channels of distribution takes time and effort, but with the right approach can really help build your online credibility. Social Media Networking Offline networking and word-of-mouth referrals are the very best way to do business.  Using social media to network online can increase y

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Public Relations, Not Page Rank

Posted by Tracy Spence On January - 18 - 2011

It’s easy to get caught up in trying to gain the highest possible rank for a website and forget the reason behind it all. When you embark on a Public Relations exercise online, it is all about the content and the people behind it. All about the product, the service, the business; and so when we a

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Online PR Progress

Posted by Tracy Spence On November - 22 - 2010

When the Internet was created, I imagine no one really understood its full potential, and certainly no one would have predicted where we are now. When people started using the Web it was for the occasional search and perhaps the odd email. As things moved on and developed, we found emails became a

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PR, Blogging and Following

Posted by Tracy Spence On November - 20 - 2010

Blogging is great and we can all benefit from it. It is keyword rich, full of valuable information and links can be added in the comments which direct people back to your website. But not always. This depends if the blog is set up with a “nofollow.” For example, a WordPress blog is a “nofollo

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Great Online PR Tools: Public Speaking & Video Sharing

Posted by Tracy Spence On October - 16 - 2010

Public speaking is face-to-face, but you are the focus of attention for a length of time. You are literally the face for your company; the representative. Generally, for these events you prepare well, you make sure you look your best, you create great presentations and you practice what you are goi

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Advantages to Online Networking

Posted by Tracy Spence On October - 7 - 2010

Networking is a long term relationship building activity. We like to trust in the people we buy from. Traditionally networking is face-to-face. Online, as with offline networking, there are many places that we can meet people. Social media groups such as Facebook, blogs and Twitter are great exampl

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PR: How is it done?

Posted by Tracy Spence On September - 29 - 2010

Public relations professionals use many different techniques as part of their PR campaigns, things we all know work: Networking Public Speaking Freebies Sponsorship Media Relations Viral Campaigns The thing with PR is that even a calamity can often be used to create good PR. Just look at Gi

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The Difference Between Advertising and PR

Posted by Tracy Spence On September - 14 - 2010

With public relations, a company does NOT pay directly for the exposure it secures. It’s this third-party endorsement that gives PR its power and credibility; again it’s what people say about YOU. The aim of PR is to promote your products or services, show off your brand, and make people aw

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How Much Does Your Reputation Matter?

Posted by Tracy Spence On September - 8 - 2010

Would desperate first-time buyers actually shy away from a mortgage deal because of the bank’s bad reputation? When asked how important it is that a company, from which they are considering buying, shows a high degree of social responsibility, around 29%of the general population would say it is &

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4 Secrets of Social Media PR

Posted by WSI Corporate On July - 17 - 2010

Careful! That thing you’re typing on is a powerful, one-stop PR weapon. Your laptop holds the key to press releases, e-mail marketing, social media marketing, event planning and press kit design. In fact, much of your PR strategy can be formulated and executed online through popular social ne

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