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Online Reputation: Has the Role of the Press Release Changed?

Posted by Maribel Guiste On April - 18 - 2012

As our digital PR strategy changes, it may be time to give that traditional press release a facelift. There was a time when sending out a press release was a great way to get noticed. Once a release was sent to listed media outlets, odds were pretty good the event would create some interest. These

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Category: Search, Social
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Great Online PR Tools: Sponsorship

Posted by Tracy Spence On October - 27 - 2010

Sponsoring a local charity, school or sports group can really raise your profile- both off and online. You can donate products, services, money or just time. The benefits of sponsorship, no matter how small, are very real. Of course you have the benefit of increased exposure to all the people withi

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Top 5 Tips for getting Media Coverage

Posted by David Duncan On August - 13 - 2010

Many business owners struggle to get media coverage even although they realize that it can be hugely beneficial in bringing new visitors to their website. Here are some tips that should help you to get local media coverage. 1) Be newsworthy You must be newsworthy. That’s not as difficult as it m

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How to get your Online Press Release Found

Posted by David Duncan On June - 23 - 2010

Press releases were all about informing TV and print media about a new product or service, but the landscape has shifted; words are still important but you need more than standard marketing rhetoric to stand out. You need to provide information that engages and is of interest to your readers. But,

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PR Prowess

Posted by Tracy Spence On June - 12 - 2010

Does your business have a plan? Does your plan include an effective Public Relations Strategy? Whatever your business, the benefits of PR can easily be identified by the increase in revenue it brings.  As all SEO companies will say, a great website is all well and good, but if it cannot be found,

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Webcasts and Podcasts

Posted by Tracy Spence On May - 24 - 2010

The biggest nerve we have in our body is the Optic Nerve. So, if we can show people what we mean through unique digital marketing tools instead of just asking people to read it by way of an article or a press release, then we stand more chance of people taking note of our PR. A webcast is simple to

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Articles and Press Releases

Posted by Tracy Spence On May - 10 - 2010

As you already know, blogging is a great way to get recognised online. What is it they say? Content is King. Well, there are additional ways that you can make sure you get your content out there. If you have a well written article on a blog, why stop at blogging? We have developed relationships wit

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Part 4: Blogging and Content Marketing

Posted by Francois Muscat On April - 5 - 2010

This is the last post in our series where I discuss the importance of Blogging, Social Media and Content Marketing as a means for developing your business on the Internet. Content Marketing Strategy The development of a content strategy is the foundation for any digital marketing campaign. Content

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How to Improve your Online Visibility

Posted by David Duncan On March - 28 - 2010

Most business owners would like to increase their online exposure. After all, without decent online visibility you will not increase your web inquiries by much. There is so much advice available, so where do you start? Here are some of the more effective strategies to help you boost your online vis

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PR on a Shoestring – From Tracy Spence (Part 2)

Posted by WSI Corporate On March - 21 - 2010

As a five year veteran with WSI, Tracy Spence knows PR. And recently, at the WSI Convention in Birmingham, Tracy shared her expertise in public relations. She provided insight into the different PR initiatives you can include into your business’s marketing mix, even if you’re on a budget. Here

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