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Articles and Press Releases

Posted by Tracy Spence On May - 10 - 2010

As you already know, blogging is a great way to get recognised online. What is it they say? Content is King. Well, there are additional ways that you can make sure you get your content out there. If you have a well written article on a blog, why stop at blogging? We have developed relationships wit

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Understand your Audience

Posted by Tracy Spence On May - 3 - 2010

Successful PR is all about reaching the right audience with a message that is appropriate and meaningful to them. If you fail to know your target audience and the publications that they read, implementing the rest of your PR actions will be virtually useless. There is no point aiming to get into th

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Public Speaking

Posted by Tracy Spence On April - 26 - 2010

Fear of public speaking is called “glossophobia,” and an estimated 95% of all public speakers experience some degree of anxiety/nervousness when public speaking. So it is not surprising that people shy away from it. However, public speaking is a great way of sharing your knowledge and experie

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Public Relations and Sponsorship

Posted by Tracy Spence On April - 17 - 2010

To some, sponsorship is the only way they can achieve things. Charities for example, rely entirely on donations, fundraising and sponsors. As a thank you, often the only way is for the sponsored to promote your services. Giving something away for free costs you little, often just time, but what you

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Free advice as a PR Strategy

Posted by Tracy Spence On April - 9 - 2010

Free? Why would I give anything away for free? Most of us do this naturally, in discussions with friends or potential clients, but it’s the power of our words and advice that goes to help promote us and our businesses.  If you offer a little snippet of advice and it works, what does that say abo

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Using LinkedIn to Solicit Customer Feedback and Testimonials

Posted by Alison Lindemann On April - 4 - 2010

One great digital marketing tip to legitimize your customer feedback is to use LinkedIn to encourage customers to post testimonials  about you and your business to your LinkedIn profile.  These testimonials are many times more powerful than listing testimonials on your website from “Kevin B,”

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Using Media as a PR Outlet

Posted by Tracy Spence On April - 1 - 2010

Using Media to enhance your Public Image is nothing new. The traditional methods of Television, Radio and Newspapers are still being used but these tools are becoming less popular as they are costly, and cannot target an audience in the same way as the Internet can. These same tools can be found fr

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PR on a Shoestring – From Tracy Spence (Part 2)

Posted by WSI Corporate On March - 21 - 2010

As a five year veteran with WSI, Tracy Spence knows PR. And recently, at the WSI Convention in Birmingham, Tracy shared her expertise in public relations. She provided insight into the different PR initiatives you can include into your business’s marketing mix, even if you’re on a budget. Here

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PR on a Shoestring – From Tracy Spence

Posted by WSI Corporate On March - 14 - 2010

Last week at our Convention in Birmingham, UK, WSI Internet Consultants from around the world joined together and formed an expert Think Tank, where thoughts, innovative ideas and new digital marketing strategies were brought together.  Among the 135 experts invited to join was Internet Consultant

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