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The Difference Between Advertising and PR

Posted by Tracy Spence On September - 14 - 2010

With public relations, a company does NOT pay directly for the exposure it secures. It’s this third-party endorsement that gives PR its power and credibility; again it’s what people say about YOU. The aim of PR is to promote your products or services, show off your brand, and make people aw

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How Much Does Your Reputation Matter?

Posted by Tracy Spence On September - 8 - 2010

Would desperate first-time buyers actually shy away from a mortgage deal because of the bank’s bad reputation? When asked how important it is that a company, from which they are considering buying, shows a high degree of social responsibility, around 29%of the general population would say it is &

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Online PR – Positively Great!

Posted by Tracy Spence On September - 3 - 2010

With all the possible doom and gloom that can arise from bad press online, I thought I would lighten things up with some positive news. Online PR is one of the most cost effective ways of gaining publicity for your company. With good web analytics in place, you can monitor your progress and see exa

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Negative Online Publicity

Posted by Tracy Spence On August - 12 - 2010

Have you ever Googled your name, business, brand, product, or website? Try it; you may be surprised by the results. Some companies have lost significant business and authority with their potential customers because of what is written online about them. Even if your business doesn’t have its o

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Thank You for Attending This Month’s Free Webinar

Posted by Ron McArthur On July - 28 - 2010

Thank you to everyone who was able to join us yesterday for this month’s free webinar “PR on a Shoe String.” Facilitated by one of WSI’s PR and Social Media experts, Tracy Spence, this special webinar tackled some best-in-class business strategies on how you can generate PR campaigns on a

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Free Webinar! PR and Social Media: PR on a Dime

Posted by WSI Corporate On July - 7 - 2010

You’ll definitely want to keep your calendars open for the next edition in WSI’s Internet Marketing Expert Series. Taking place on Tuesday, July 27th, 2010, one of our UK-based PR and Social Media experts, Tracy Spence, will be facilitating a free webinar entitled “PR on a Shoe String.” Dur

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Finding a great headlining story

Posted by Tracy Spence On June - 25 - 2010

A great success story from or about your business that you’d like to feature on any of your digital marketing platforms will have many of the same features in any popular medium. The audience and your customers will look for several things from it. These are likely to include: News: a new an

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PR Prowess

Posted by Tracy Spence On June - 12 - 2010

Does your business have a plan? Does your plan include an effective Public Relations Strategy? Whatever your business, the benefits of PR can easily be identified by the increase in revenue it brings.  As all SEO companies will say, a great website is all well and good, but if it cannot be found,

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Webcasts and Podcasts

Posted by Tracy Spence On May - 24 - 2010

The biggest nerve we have in our body is the Optic Nerve. So, if we can show people what we mean through unique digital marketing tools instead of just asking people to read it by way of an article or a press release, then we stand more chance of people taking note of our PR. A webcast is simple to

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Business Awards as a PR Tool

Posted by Tracy Spence On May - 17 - 2010

Entering for Business awards is very time consuming, often involves a lot of writing, fact finding and presentation of proof (things like your accounts for proof of company turnover, testimonials etc). It can take many days to get an application completed. However, a business award will give you

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