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Online Reputation: Has the Role of the Press Release Changed?

Posted by Maribel Guiste On April - 18 - 2012

As our digital PR strategy changes, it may be time to give that traditional press release a facelift. There was a time when sending out a press release was a great way to get noticed. Once a release was sent to listed media outlets, odds were pretty good the event would create some interest. These

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Category: Search, Social
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Organize Social Media Efforts with an Editorial Calendar

Posted by Maribel Guiste On March - 27 - 2012

Create a map to a successful digital marketing strategy with an editorial calendar. Isn’t That a Publishing Thing? Your company’s blog posts and written social media efforts may be online, but it doesn’t mean you shouldn’t think like a traditional “publisher”. One o

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Category: Site, Social
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Marketing Yourself Digitally: Time to Retire the Paper Business Card?

Posted by Maribel Guiste On February - 14 - 2012

Impress your clients and colleagues with these new mobile marketing replacements for the business card. Imagine yourself at an industry event. You’re having a wonderful and insightful conversation about technology and the exciting world of digital marketing. Then, when it’s time to exchange inf

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Category: Mobile
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Online PR Progress

Posted by Tracy Spence On November - 22 - 2010

When the Internet was created, I imagine no one really understood its full potential, and certainly no one would have predicted where we are now. When people started using the Web it was for the occasional search and perhaps the odd email. As things moved on and developed, we found emails became a

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Great Online PR Tools: Media Relations

Posted by Tracy Spence On November - 6 - 2010

When you consider the media, we automatically think of television, radio and newspapers. Online, there is an opportunity for all businesses to own their own television station, their own radio station and publish press releases online as well. Create your own TV station With video sharing websites

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Great Online PR Tools: Sponsorship

Posted by Tracy Spence On October - 27 - 2010

Sponsoring a local charity, school or sports group can really raise your profile- both off and online. You can donate products, services, money or just time. The benefits of sponsorship, no matter how small, are very real. Of course you have the benefit of increased exposure to all the people withi

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Great Online PR Tools: Freebies

Posted by Tracy Spence On October - 21 - 2010

One of the most cost-effective ways of promoting yourself and your business is giving some free advice. Blogging is a great way of offering free advice by way of hints and tips. Your blog will most certainly be a wealth of information on a particular subject. And your blog will be indexed well by t

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Category: Social
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Great Online PR Tools: Public Speaking & Video Sharing

Posted by Tracy Spence On October - 16 - 2010

Public speaking is face-to-face, but you are the focus of attention for a length of time. You are literally the face for your company; the representative. Generally, for these events you prepare well, you make sure you look your best, you create great presentations and you practice what you are goi

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Category: Search
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Advantages to Online Networking

Posted by Tracy Spence On October - 7 - 2010

Networking is a long term relationship building activity. We like to trust in the people we buy from. Traditionally networking is face-to-face. Online, as with offline networking, there are many places that we can meet people. Social media groups such as Facebook, blogs and Twitter are great exampl

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PR: How is it done?

Posted by Tracy Spence On September - 29 - 2010

Public relations professionals use many different techniques as part of their PR campaigns, things we all know work: Networking Public Speaking Freebies Sponsorship Media Relations Viral Campaigns The thing with PR is that even a calamity can often be used to create good PR. Just look at Gi

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Category: Social
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