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Web Analytics
WSI not only integrates analytics with your site, we use that data to help improve it!

6 Web Page Layout Tips You Need to Consider

Posted by Chuck Bankoff On July - 21 - 2011

I sometimes get fixated on traffic generation techniques like SEO and PPC and Social Media in my articles, but that is only half the equation. What visitors do once they get to your website is purely the result of what they see on the site. In the last few years Search Engine Marketing and Social M

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Uncover secrets to online display advertising with WSI’s complimentary whitepaper | Download now Hopefully you’ve already registered for the upcoming webinar on April 7th, “Display Advertising: The Billboards of the Web.” Along with the webinar, WSI has released a complimentary whitepaper o

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Category: Whitepaper
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Today WSI facilitated 2 live webinars for hundreds of business owners and marketing professionals around the world. Entitled “Understanding Pay-Per-Click Advertising: 5 Ways to Ensure a Successful Campaign,” it was geared to educate attendees on the key tactics to implementing a successful onli

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Category: Search, Webinar, Whitepaper
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Complimentary Whitepaper! Understanding Pay-Per-Click Advertising

Posted by Maribel Guiste On March - 1 - 2011

Exactly 10 days away is our free webinar: “Understanding Pay-Per-Click Advertising.” So now is the perfect time to download the complimentary whitepaper too! Entitled “Understanding Pay-Per-Click Advertising: 5 Ways to Ensure a Successful Campaign,” this whitepaper is the perfect supplement

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Free Webinar! Understanding Pay-Per-Click Advertising

Posted by Ron McArthur On February - 17 - 2011

We are continually on the lookout for the latest and most innovative digital marketing methods for amplifying your company’s online presence. So it’s only fitting that our next free webinar outlines the how-to’s to ensure your online advertising efforts are effective. Entitled “Understandin

March 10, 201113:00to14:00 Read More →


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Does My Low Click-Through-Rate Cost Me More?

Posted by Chuck Bankoff On November - 25 - 2010

The great thing about Pay-Per-Click (PPC) is that you only pay when someone who is looking for your products or services actually clicks on your ad and goes to your website. If only a few people who search on your keywords actually click through, no big deal right? After all, you are only paying fo

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Top 3 Tips for Your Business’ PPC Campaigns & Landing Pages

Posted by Ron McArthur On November - 16 - 2010

In spite of the size of your business, its industry or the nature of your digital marketing strategy, I am sure that we can all agree on one thing: There is very little point in spending money attracting people to your company’s website if your pages aren’t doing the job properly! Poorly imple

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Are you crazy? Why should I bid on my own name?

Posted by Chuck Bankoff On October - 1 - 2010

We run a tremendous amount of Pay-Per-Click (PPC) campaigns for our clients. Sometimes it’s part of an integrated digital marketing strategy, sometimes it’s for initial data collection prior to launching an organic Search Engine Optimization Campaign, and sometimes it is a standalone strategy.

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Cooking Up Your Own Digital Marketing Strategy Part 1

Posted by WSI Corporate On August - 17 - 2010

E-mail marketing campaigns, pay-per-click ads and electronic newsletters, are just a few of the online strategies that are lumped together in the category of digital marketing. But on the other hand, digital marketing also includes SMS-driven contests, Twitter-based promotions, and Facebook pag

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Pay Per Click (PPC) – What is it and How Does it Work?

Posted by WSI Corporate On August - 8 - 2010

The term “Pay Per Click,” or PPC, is one advertisers and business owners toss around a lot. Most people have minimal knowledge of PPC. Most think it sounds like a good idea, but will have no idea how it works, what it entails or if PPC is right for your business’ digital marketing strateg

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