Rest assured that email marketing can be an extremely effective tool for small to medium-sized businesses to gain brand recognition and convert more prospects into paying customers. But – as with other forms of digital marketing – as a business owner you’ll need to ensure that you’re taking
Social network sites are about adding a quantity of “friends,” however LinkedIn is more about “quality.” Your connections are a direct reflection of your business so you want to be intelligent about how you add new contacts. Build connections intuitively using the Advanced People Search on
Unlike Facebook or MySpace, LinkedIn is a completely professional forum. No one needs to hear that you spent the day “cleaning up a messy kitchen” if you want to be regarded as a professional. In order to remain within the true essence and intention of LinkedIn, here are a few things you shou
If you are spending time and effort promoting your brand using social media then you should be measuring how successful your efforts have been. Many companies do not have a social media measurement strategy in place, or they are struggling to quantify the results. The tools you need will vary dep
On May 3rd, 2010, I’ll be in South Africa kicking off the WSI Internet Marketing Summit with a comprehensive view into current and future digital marketing trends. This will be invaluable foresight into the advantages of switching a greater portion of your business’s advertising budget onto the
Today’s the day to learn how Facebook can leverage your business. We’ll cover everything from online reputation management, lead generation, attracting traffic and brand enhancement. Additionally, you’ll gain tips for Facebook best practices and what-not-to-dos. Look at it as a free 1 hour se
As a five year veteran with WSI, Tracy Spence knows PR. And recently, at the WSI Convention in Birmingham, Tracy shared her expertise in public relations. She provided insight into the different PR initiatives you can include into your business’s marketing mix, even if you’re on a budget. Here
There’s only seven days left to register for our next special digital marketing Webinar. It’ll feature expert advice from Social Media Strategist of M3 Social-Mindz, Baltej Gill. On March 24th, 2010, you’ll learn why more and more business owners are logging on to Facebook. The Webinar will h
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