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Complimentary Whitepaper: Online Reputation Management

Posted by Maribel Guiste On January - 31 - 2011

Download a free whitepaper covering the nuts and bolts of how to manage your brand’s online reputation! We’re only a few days away from our free webinar, “Online Reputation Management: 3 Steps to Balance Risk & Reward!” And as always, we have also released a complimentary whitepaper wi

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Free Webinar! Online Reputation Management

Posted by Ron McArthur On January - 11 - 2011

Seeing as how we’re right at the beginning of a new year, we thought it fitting to have our first free webinar of 2011 dedicated to starting the year off right. Coming up on Wednesday, February 2nd 2011, you can join us for a free webinar entitled “Online Reputation Management: 3 Steps to Balan

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Online PR – Positively Great!

Posted by Tracy Spence On September - 3 - 2010

With all the possible doom and gloom that can arise from bad press online, I thought I would lighten things up with some positive news. Online PR is one of the most cost effective ways of gaining publicity for your company. With good web analytics in place, you can monitor your progress and see exa

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Reputation Management…Part 1

Posted by Chuck Bankoff On August - 9 - 2010

OK…so you’re running a responsible, reputable business and you catch your bookkeeper with her hands in the till. You fire her…as you should, and threaten prosecution. Next thing you know, negative reviews about you and/or your company start showing up on Yelp, or whatever review sites are out

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Online Reputation Management

Posted by Tracy Spence On July - 29 - 2010

You should be keeping an eye on the Internet to see if your personal name, brand name, or your registered Trademarks are being discussed. There are lots of digital marketing tools available to help you. Social sites have helped and hindered many businesses and professionals. Social networking sites

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Ask Questions to raise your profile on LinkedIn

Posted by David Duncan On July - 27 - 2010

I was running a one-day workshop for a company recently on the use of LinkedIn to find new clients and we were discussing how to increase your number of contacts quickly and make your profile more visible to everyone. One of the first things to do is join some groups that have people in them that a

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The Tweet Sound of Success

Posted by WSI Corporate On July - 24 - 2010

When it was first thrust into the spotlight in 2007 at the South by Southwest music festival in Austin, Texas, Twitter looked like it was going to be the pet rock of social media: A cute, trendy, much-talked-about fad that would quickly end up in the time capsule. Three years later, Twitter has pr

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Do we need a Social Media Policy?

Posted by David Duncan On July - 20 - 2010

A social media policy outlines the corporate guidelines and general principles that should be used by all members of staff when communicating on the social media channels. Irrespective of how active your company is in social media, it is probably true that members of your staff are active even when

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What does the Internet say about YOU? Part 3

Posted by Tracy Spence On July - 19 - 2010

Improving the Search Results There are many ways that people search for information on the Internet. Some people will search for your business name by typing it directly into the browser bar and adding .com (or similar) on the end. Some will use search engines to search for your website and relevan

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How to Use Hashtags (#) in Twitter

Posted by David Duncan On July - 13 - 2010

People often ask me how I can ever find anything on Twitter. With the constant stream of information it must be simply overpowering. Of course, one of the answers is to use hashtags. Hashtags work in the same way in Twitter as keyword tags do in a blog or tagging photos or video on a media site. Th

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