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March 24th Executive Briefing

Posted by WSI Corporate On March - 18 - 2010

Next week, hundreds of business professionals will be gathering at Cork, Ireland to hear WSI Internet Marketing Consultants Vincent Walsh and Martin Sheridan speak. Attendees will learn how to drive more profits using digital marketing strategies in 2010. It is an executive briefing presentation th

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Landing Page Design: Ready…Fire…Aim!

Posted by Chuck Bankoff On March - 12 - 2010

It’s awful tempting to dive right into a landing page project with the first glimmer of inspiration; however even a brilliant concept is destined for failure if it isn’t objective driven. In order to accomplish your digital marketing goals, you have to know what they are. Is this an eCommerce w

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Typeface: Size Matters

Posted by Chuck Bankoff On March - 5 - 2010

It is hard enough to get a visitor to actually read your copy, so don’t make it any more difficult than necessary. Generally small font sizes “look” better because they mentally form a block which is a convenient design element. However, effective digital marketing trumps pretty every time. T

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Landing Page Copy: “I don’t have time to make it short!”

Posted by Chuck Bankoff On February - 27 - 2010

That’s what Mark Twain said over 100 years ago, and it’s still a challenge today. Writing content is easy; writing concise content in a limited space is a bit more difficult. We are dealing with two limitations that point to “less is more”: Fitting all the pertinent points onto the viewabl

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