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Free Webinar! Understanding Pay-Per-Click Advertising

Posted by Ron McArthur On February - 17 - 2011

We are continually on the lookout for the latest and most innovative digital marketing methods for amplifying your company’s online presence. So it’s only fitting that our next free webinar outlines the how-to’s to ensure your online advertising efforts are effective. Entitled “Understandin

March 10, 201113:00to14:00 Read More →


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Top 3 Tips for Your Business’ PPC Campaigns & Landing Pages

Posted by Ron McArthur On November - 16 - 2010

In spite of the size of your business, its industry or the nature of your digital marketing strategy, I am sure that we can all agree on one thing: There is very little point in spending money attracting people to your company’s website if your pages aren’t doing the job properly! Poorly imple

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Your Website is a 3-Legged Stool!

Posted by Chuck Bankoff On October - 9 - 2010

OK… I can explain this…sort of. A successful Internet marketing campaign is like a 3-legged stool. It needs all 3 legs to remain balanced… and useful: 1. The Internet is a very visual medium. It requires a reasonable degree of artistic aptitude to ensure that even at a sub-conscience level yo

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Complimentary Whitepaper! Landing Page Design

Posted by Ron McArthur On August - 25 - 2010

Regardless of your profession or industry, it’s easy to understand why you always need to be aware of your audience and their needs. No matter who you’re educating, speaking to, writing to, or presenting to, you need to always be focused on how your message applies to your audience’s interest

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Free Webinar! Landing Page Design: Common Mistakes & Tested Techniques

Posted by Ron McArthur On August - 23 - 2010

We’ve already scheduled next month’s free Internet marketing expert webinar, and this particular digital marketing topic aims to teach you how to effectively convert your website traffic into paying customers. Facilitated by Chuck Bankoff, it’s set for Wednesday, September 15, 2010, and it’

September 15, 201014:00to15:0017:00to18:00 Read More →


Category: Events, Search, Site, Webinar
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The 1-2-3’s of Landing Pages

Posted by Alison Lindemann On August - 4 - 2010

It is typical for people to jump into landing page development without first establishing a clear digital marketing strategy, and then confirming the purpose of their landing page.  Most landing pages have no clear purpose and not surprisingly, they don’t perform as well as intended.  Let’s s

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To Scroll or not to Scroll?

Posted by Chuck Bankoff On May - 12 - 2010

First off, I want to go on record by stating that scrolling is not inherently evil… or disastrous. In fact it may be infinitely more desirable than trying to fit 10lbs of crap into a 5lb bag. Over the years I’ve had several clients that understood what the “Fold” is, and proclaimed that “

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Don’t “Welcome” Your Visitors

Posted by Chuck Bankoff On April - 12 - 2010

I think we can all agree that the Internet is not as shiny and new as it seemed a decade ago. Arriving on a website is no longer such a unique experience that you have to sacrifice the most valuable piece of real-estate (your top Headline) with “Welcome to Our Website!” Frankly, nobody cares…

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What are the Elements of a Good Landing Page?

Posted by Chuck Bankoff On April - 3 - 2010

There is no ‘one size fits all‘ checklist of elements that comprise a good landing page. However there are some common elements… a menu you might say, of various digital marketing concepts and best practices you might want to consider. Don’t try to force-feed these elements onto you

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Video on Landing pages

Posted by Chuck Bankoff On March - 19 - 2010

Video can be a powerful digital marketing tool or an unwanted nuisance depending on how it is used. NEVER start playing the video automatically when the visitor arrives on the Landing Page!!! No one likes a commercial forced on them. The visitor just may not be prepared. In fact visitors might be i

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