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How to Craft a Click-Worthy Headline

Posted by Maribel Guiste On February - 10 - 2012

Simple and important tips that will make your headline stand out from the crowd. Getting visitors of your blog to keep reading past a headline is an intricate recipe of hitting just the right emotional strings. You could have the world’s most innovative and brilliantly composed blog post, but if

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Category: Site, Social
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Search Engine Optimization in a Social Media World

Posted by Francois Muscat On June - 15 - 2011

Blogs, Wikis, Web 2.0, Social Networking and the changing of search algorithms has changed the search engine optimization industry. What worked well a few years ago, does not work that good now. With all the changes, content and link popularity is still critical to get top SEO results with the

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Does My Low Click-Through-Rate Cost Me More?

Posted by Chuck Bankoff On November - 25 - 2010

The great thing about Pay-Per-Click (PPC) is that you only pay when someone who is looking for your products or services actually clicks on your ad and goes to your website. If only a few people who search on your keywords actually click through, no big deal right? After all, you are only paying fo

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Category: Search
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What’s The Most Important Phrase To Optimize?

Posted by Thomas Petty On October - 12 - 2010

I get questions all the time about how to get a website to show up on the search engines. Typically the person wants some specific words or phrases that they want to show up for. Sometimes they give me a list that includes every variation they can think of that relates to their business. So what is

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Free Webinar! Blogging to Build a Reputation

Posted by Ron McArthur On September - 27 - 2010

WSI’s free Internet marketing expert webinar for the month of October has been officially scheduled! This time around it’s centered on a digital marketing tool that is rapidly becoming a higher priority for companies big and small: blogging. Entitled “Blogging to Build a Reputation,” this s

October 28, 201013:00to14:00 Read More →


Category: Events, Social, Webinar
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How to make sure your Social Media profile is visible

Posted by David Duncan On September - 13 - 2010

I am often asked why many of the social media profiles created are never visited or found by search engines. To get the most value from your social media activities you need to ensure that the profiles you create are easily found for the keywords that you are targeting. Here are a few basic steps t

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Let SEO Drive Website Promotion

Posted by WSI Corporate On August - 1 - 2010

Search engine optimization (SEO) isn’t just a good way to amp up your search engine rankings and increase your web visibility. SEO also helps you answer the question, “How do I promote my business’ website?” It is a powerful and promotional digital marketing tool that, when used correctly,

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How to get your Online Press Release Found

Posted by David Duncan On June - 23 - 2010

Press releases were all about informing TV and print media about a new product or service, but the landscape has shifted; words are still important but you need more than standard marketing rhetoric to stand out. You need to provide information that engages and is of interest to your readers. But,

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Hopefully you took away some helpful tips from last week’s list of ineffective optimizing mistakes that many websites make. And this week there are two more common mistakes to add to your list of digital marketing No-No’s… 6. Ineffective Optimizing – Overused Keywords Overusing keywords

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Category: Search
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It’s important to know that these days your customers aren’t just surfing the web anymore…they’re searching. Search engines have allowed your customers to search for your business’ products or services online through typing in keywords and relying on the search engines to find the best, r

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