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What Google Penguin Means for Your Online Marketing Activities

Posted by Maribel Guiste On May - 2 - 2012

Afraid of Pandas? Meet the Newest Beast in Search – Google Penguin. Just when you thought you were safe from Google updates, along comes another beast in Google Penguin. A few months ago we did an article outlining how you can protect yourself from Google Panda. Google actually released another

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Category: Search, Site
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Unraveling the Mystery of Social Media ROI

Posted by Maribel Guiste On March - 30 - 2012

There’s still some cloudiness when it comes to properly calculating social media ROI, but it’s worth investigating. Social media is a big part of your business’ digital marketing strategy. With all the social platforms sprouting up and taking off (Facebook, Twitter, Pinterest), the possi

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Category: Social
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WSI Digital Marketing Consultant Graham Buchanan’s article on Google+ for business was published in the January 2012 issue of Business Matters Eastbourne. It’s always exciting when a WSI Digital Marketing Consultant is seen in the news! Graham Buchanan’s article “Social Media Platform Shou

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Category: General, Social, WSI Internet Franchise In The News
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Google reports that about 1 in every 7 searches on the Internet are from a mobile device such as a Smartphone or iPad. By 2013 there will be more searches from mobile devices than from desktop devices. In fact 25% of Internet users around the world are “mobile only” right now, yet few websites

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Category: Mobile
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How to Get Your Website Trusted by Google

Posted by Francois Muscat On May - 26 - 2011

If your website search position is not that great on Google’s organic search engine result pages (SERP), maybe it could be that Google doesn’t trust your website. Google is the most used search engine and it looks at a couple of factors that separates legitimate websites to web spam

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Category: Search
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Don’t worry about your rutabagas, your garden is safe. That isn’t the type of farmer I’m talking about. The ones that are in trouble with Google are “content farms” that flood the Internet with a never ending stream of low quality content. Why? Well one of the major components of search e

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Category: Search
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3 Reasons Content Farms Came To Be and What You Can Learn

Posted by Andre Savoie On March - 9 - 2011

Recently, a story has been all over the Internet about a new update to Google’s search ranking algorithm that will try to knock back the rankings on what people are calling “content farms.”  And whenever there is a backlash by search engines like Google against any online practice, I find it

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Category: Search
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Today was the encore session of our special webinar: “How Google’s New ‘Place Search’ Feature Impacts Your Business – Learn to Stay Competitive.”  As always, it was a great turnout and WSI is more than happy to facilitate these educational forums aimed to keeping your business on the f

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Category: Search
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Earlier this week we conducted a special webinar geared to educating businesses on how to stay competitive online in light of the recent changes made to Google’s local search. And now set for December 1st, we’ve scheduled an encore session of this special webinar “How Google’s New ‘Place

December 1, 201011:00to12:00 Read More →


Category: Events, Search, Webinar
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Does My Low Click-Through-Rate Cost Me More?

Posted by Chuck Bankoff On November - 25 - 2010

The great thing about Pay-Per-Click (PPC) is that you only pay when someone who is looking for your products or services actually clicks on your ad and goes to your website. If only a few people who search on your keywords actually click through, no big deal right? After all, you are only paying fo

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Category: Search
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