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Changing Landscape of SEO

Posted by Krista LaRiviere On September - 28 - 2012

The search engine optimization (SEO) landscape has changed drastically over the past decade.  In the early days of the Internet, search engine optimization was centered on the basic elements of web design, keyword selection, backlinks and placement.  Today, there are numerous additional factors t

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Category: Search
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Understanding Backlinking for SEO: The DOs and the DON’Ts

Posted by Krista LaRiviere On August - 22 - 2012

When I talk with prospects and clients our conversations usually include standard SEO topics such as keyword phrases, content strategy, competitor analysis, social media, analytics, and the one topic that ‘links’ all these together – backlinking. That is, incorporating keywords into backlinks

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Category: Search
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Google Search Plus Your World Changing the Face of Search

Posted by Maribel Guiste On January - 31 - 2012

With the launch of Google Search Plus Your World (SPYW), not only is great content important, but so is your social media footprint. If you thought that Google+ was just a passing fad and you could skip that step in your SEO plan, you may want to think twice. Recently, Google+ launched Google Searc

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Category: Search, Social
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Who Put the Social in Search Results?

Posted by Jamshaid Hashmi On February - 28 - 2011

Google announced last week that they are officially “Pimpin’-out” their Search Results by including social elements from your social circle on the Search Engine Results Page (SERP). According to Google’s Official blog the changes were put in place on Feb 17th 2011. With this change

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Category: Search, Social
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