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Local or international social networks?

Posted by Francois Muscat On December - 22 - 2010

Social networking (Web 2.0) channels such as LinkedIn and Facebook have exploded in popularity and they are growing continuously in the digital marketing realm. There are literally thousands of international social networking channels to choose from each with their own specialities and niches. So

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Where is the Limit of Facebook?

Posted by Alejandro Odio On December - 15 - 2010

In a recent article published in FayerWayer by Cony Sturm, he presents a world map, in which the countries where Facebook is the social media market leader are shown. This leadership is gained by having the highest market share within the social media options in the related country.  Even though y

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Anatomy of a Facebook Business Page

Posted by Chuck Bankoff On December - 7 - 2010

Just like the IRS insists that you separate your personal finances from your business finances, the same is true with your Facebook Personal page and your Facebook Business Page. Sure, it’s OK to have fun on your business page; in fact, it’s desirable. But at the end of the day, it does represe

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Cooking Up Your Own Digital Marketing Strategy Part 1

Posted by WSI Corporate On August - 17 - 2010

E-mail marketing campaigns, pay-per-click ads and electronic newsletters, are just a few of the online strategies that are lumped together in the category of digital marketing. But on the other hand, digital marketing also includes SMS-driven contests, Twitter-based promotions, and Facebook pag

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How to Use Facebook for Business Marketing

Posted by David Duncan On August - 6 - 2010

Much is being written on the benefits of using Social Media to promote your business but how exactly should you use Facebook to promote your business? The first thing to say is that there is no one answer that will suit all types of business. You need to promote the correct image of your business a

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Marketing on Facebook

Posted by David Duncan On June - 16 - 2010

With over 350 million users and more traffic in the UK than Google last month, Facebook is a social media site that cannot be ignored. Remembering that social media is not the place to blatantly and endlessly pitch your product or service otherwise you will probably be ignored, what you need to do

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Getting Your Content Seen

Posted by Alison Lindemann On April - 28 - 2010

Once you have the bulk of your online content created, you can use it both on and off of your website. Consider starting a blog and uploading new and fresh content every week so that your prospects will continue to visit your website. Facebook is another great option to deliver content. You can con

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Measuring Social Media Impact

Posted by David Duncan On April - 23 - 2010

If you are spending time and effort promoting your brand using social media then you should be measuring how successful your efforts have been. Many companies do not have a social media measurement strategy in place, or they are struggling to quantify the results.  The tools you need will vary dep

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Is Twitter for my Business?

Posted by David Duncan On April - 14 - 2010

Are you not sure if Twitter could help your business or do not understand what all of the fuss is about? You are not the only one, but you could be missing out on some professional connections if you do not understand the options open to you. Joining Twitter can have value to some but if you are al

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Using LinkedIn to Solicit Customer Feedback and Testimonials

Posted by Alison Lindemann On April - 4 - 2010

One great digital marketing tip to legitimize your customer feedback is to use LinkedIn to encourage customers to post testimonials  about you and your business to your LinkedIn profile.  These testimonials are many times more powerful than listing testimonials on your website from “Kevin B,”

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