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8 SEO Benefits of Pinterest in your Web Presence

Posted by Krista LaRiviere On July - 25 - 2012

Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Pinterest is a s

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Category: Social
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Keep an Eye On Social Advertising: Tumblr Ads on the Horizon

Posted by Maribel Guiste On April - 27 - 2012

Tumblr is next on the list to be adding “ads” to their strategy. As if there wasn’t enough choice before when it comes to adding social ads to your digital marketing strategy, Tumblr announced this week that it will be launching ads, or rather “Radar promotional features” on their d

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Category: Search, Social
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Online Reputation: Has the Role of the Press Release Changed?

Posted by Maribel Guiste On April - 18 - 2012

As our digital PR strategy changes, it may be time to give that traditional press release a facelift. There was a time when sending out a press release was a great way to get noticed. Once a release was sent to listed media outlets, odds were pretty good the event would create some interest. These

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Category: Search, Social
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Give Your Reputation A Social Boost With Bing Linked Pages

Posted by Maribel Guiste On April - 10 - 2012

Getting found online gets a lot more social with Bing Linked Pages. A month or so ago, we told you about Google’s foray into the social search ring with Google Plus Your World. Now, Bing has come to the table with Linked pages – and has brought a few friends with it. Control your Online

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Category: Search, Social
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Build an Infographic Easily With Visual.ly Create

Posted by Maribel Guiste On March - 16 - 2012

Adding an infographic to a marketing plan is now a breeze for just about anyone – graphic designer or not.  Infographics were once a thing reserved strictly for really great graphic designers. Now, with the release of the Visual.ly Create, anyone can turn stats and facts into beautiful works

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Category: Search, Social
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Mobile Networking with Forecast

Posted by Maribel Guiste On February - 29 - 2012

Why leave your meeting up to chance, when you can leave it up to Forecast? Location-based social applications have been enjoying a fair amount of both popularity and publicity, but there seems to be a gap. With Foursquare, you check in where you are with the idea that perhaps one of your friends wi

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Category: Mobile, Social
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New Ways to Network: A Look at Planely

Posted by Maribel Guiste On February - 24 - 2012

Start practising your elevator speech! Planely puts your networking skills to the test 30,000 feet in the air. There are networking opportunities everywhere you look, but some of them are a bit more obvious than others. Like an airport. Many connections are made by two people who happen to end up

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Category: Social
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Storify: Turning Business News into an Engaging Story

Posted by Maribel Guiste On February - 23 - 2012

Turn business news, events or even product messages into a piece of work everyone will want to read. At first glance, Storify may seem like other social tools used strictly in your spare time to share your vacation photos in a neat and interesting way with your close group of friends. But, when yo

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Online Business Networking

Posted by Francois Muscat On January - 30 - 2012

You no longer have to wait for the next industry party or conference to network. Take your networking plan online with Web 2.0 sites including LinkedIn and Facebook. Online business networking is an increasingly important part of any business. Entrepreneurs, business managers and marketing profess

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Category: Social
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With the free version of CoTweet on its way out Feb. 15th, it’s time to look at a few Twitter dashboard alternatives for your social media plan.  Simply using Twitter in its organic form is not enough to operate your social media strategy to its full potential. Many Twitter users use a Twitter d

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Category: Social
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