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Why is Fresh Content so Important?

Posted by Chuck Bankoff On July - 14 - 2010

I received a call from a noted cosmetic surgeon in Denver a few months b­ack. His issue was that he was stopped and cited for a DWI (Driving While Intoxicated).  This made the local newspaper (the online version) and despite the fact that he was acquitted, his business dropped off substantially.

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Category: Search
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How to Use Hashtags (#) in Twitter

Posted by David Duncan On July - 13 - 2010

People often ask me how I can ever find anything on Twitter. With the constant stream of information it must be simply overpowering. Of course, one of the answers is to use hashtags. Hashtags work in the same way in Twitter as keyword tags do in a blog or tagging photos or video on a media site. Th

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What does the Internet say about YOU? Part 2

Posted by Tracy Spence On July - 12 - 2010

Identify Actions needed The first thing to remember, regardless of the digital marketing steps you take, is to always take a professional approach. Address any legitimate complaints that are raised. If however, you find comments that are untrue and unproven, there are other actions that you can tak

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Category: Search
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I’d like to officially congratulate Hugo Valderrama who was just appointed to be the Area Representative for Columbia. As this region’s Area Rep, he’ll be responsible for developing region-specific business strategies and coordinating regional “think tank” sessions. Since joining the WSI

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Category: Franchise Development, WSI Internet Franchise In The News
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Instant Gratification with Email Marketing

Posted by WSI Corporate On July - 8 - 2010

Digital marketing, we tend to believe, is the kind of process that needs to take its time to simmer and brew before any real results become visible. However, nearly one-half of all transactions and three-quarters of opens and clicks happen within in the first day of e-mail receipt, according to rec

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Category: Search
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What does the Internet say about YOU? Part 1

Posted by Tracy Spence On July - 5 - 2010

Reviews, Forums, Social Media… They all play a part in what is found on the Internet. So who is saying what about you and your business? The Importance of Your Online Reputation Word of mouth has been in the past the most effective way of damaging a business. But this was very limited and not

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Social Media Rants On!

Posted by Tracy Spence On June - 18 - 2010

Social Media is a bit of a nightmare for some companies. They either turn off access to any Social Media type website, they deal with the backlash as it happens, or they train their staff on how to use Social Media effectively and professionally. An example of backlash: an office Casanova dated sev

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What “Not To Do” On LinkedIn

Posted by Gene Bonanno On May - 22 - 2010

Unlike Facebook or MySpace, LinkedIn is a completely professional forum.  No one needs to hear that you spent the day “cleaning up a messy kitchen” if you want to be regarded as a professional. In order to remain within the true essence and intention of LinkedIn, here are a few things you shou

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The World is Becoming Digital

Posted by Ron McArthur On March - 23 - 2010

Perhaps the greatest piece of advice anyone can give to business owners is to adapt to your market. Ensure that your business – despite your specific services or products – grows and evolves alongside the rest of the world. Although you may always have customers who value tradition and the “o

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Category: General
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Video on Landing pages

Posted by Chuck Bankoff On March - 19 - 2010

Video can be a powerful digital marketing tool or an unwanted nuisance depending on how it is used. NEVER start playing the video automatically when the visitor arrives on the Landing Page!!! No one likes a commercial forced on them. The visitor just may not be prepared. In fact visitors might be i

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