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SMO – Social Media Optimization in Plain English

Posted by Francois Muscat On October - 28 - 2010

With the rise of blogs, social bookmarking, social networks and other Web 2.0 websites, social media has created a new source of traffic. A top story on Digg can drive much more traffic than a top search engine ranking.  This has created a process called SMO (Social Media Optimization). Social

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Category: Social
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Great Online PR Tools: Sponsorship

Posted by Tracy Spence On October - 27 - 2010

Sponsoring a local charity, school or sports group can really raise your profile- both off and online. You can donate products, services, money or just time. The benefits of sponsorship, no matter how small, are very real. Of course you have the benefit of increased exposure to all the people withi

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Category: Social
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Can Going Mobile Help Win More Customers?

Posted by David Duncan On October - 26 - 2010

The use of mobile devices or ‘smart phones’ has increased exponentially over the last few years. Thanks mainly to Apple’s pioneering iPhone, which uses a simple but revolutionary touch-screen interface, staying online on-the-go is now easier and faster than ever before. So what do

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Category: Mobile
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How Much is Your Customer’s Life Worth?

Posted by Chuck Bankoff On October - 25 - 2010

No I’m not talking about a contract hit or an intervention. I’m talking about looking at a more appropriate way to measure your digital marketing ROI. A typical mistake most marketers make is to overlook the amount of revenue a customer brings in over the lifetime relationship. This info is imp

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Category: Search
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How Your Business Can Use Blogging

Posted by Francois Muscat On October - 23 - 2010

You might have noticed lots of articles in the press and media lately about using blogs and social media to build and promote your brand and business. Social media includes social networks like Facebook and LinkedIn, blogs, Wikis like Wikipedia, YouTube and other social media (Web 2.0) websites.

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Category: Social
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Complimentary Whitepaper! Blogging to Build a Reputation Online

Posted by Ron McArthur On October - 22 - 2010

With only a week left until our free webinar, we have just released the supplementary whitepaper “Blogging to Build a Reputation Online.” As we all continue to witness the rapid evolution of technology, blogging is proving to be more and more essential in order to establish a web presence.

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Category: Whitepaper
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Great Online PR Tools: Freebies

Posted by Tracy Spence On October - 21 - 2010

One of the most cost-effective ways of promoting yourself and your business is giving some free advice. Blogging is a great way of offering free advice by way of hints and tips. Your blog will most certainly be a wealth of information on a particular subject. And your blog will be indexed well by t

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Category: Social
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WSI Internet franchisee Andrew Nguyen is certainly no stranger to the headlines, especially since he’s generated so much attention in the news lately for his seamless – and highly lucrative – transition from the Marines to a successful business owner. (See the WSI in the News articles and spo

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Category: Business Opportunity, Franchise Development, WSI Internet Franchise In The News
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How to Create A Steady Stream of Great Content

Posted by David Duncan On October - 19 - 2010

With so many social media sites out there, blogging, tweeting, YouTube – the Internet is littered with a veritable treasure trove of usable content for savvy marketers. Yet for the uninitiated, knowing where to start can prove a daunting task. Whilst it can be tempting to grab the nearest social

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Category: Search
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Strategic SEO Programs v. One-Time SEO Events

Posted by Chuck Bankoff On October - 18 - 2010

One-time search engine optimizations are rarely effective unless they are for a localized “niche” or non-competitive market that is tightly geo-targeted (like a chiropractor doing business in a single town). Just putting your meta-tags into the code is still considered industry best practice, b

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Category: Search
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