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Changing Landscape of SEO

Posted by Krista LaRiviere On September - 28 - 2012

The search engine optimization (SEO) landscape has changed drastically over the past decade.  In the early days of the Internet, search engine optimization was centered on the basic elements of web design, keyword selection, backlinks and placement.  Today, there are numerous additional factors t

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Category: Search
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Understanding Backlinking for SEO: The DOs and the DON’Ts

Posted by Krista LaRiviere On August - 22 - 2012

When I talk with prospects and clients our conversations usually include standard SEO topics such as keyword phrases, content strategy, competitor analysis, social media, analytics, and the one topic that ‘links’ all these together – backlinking. That is, incorporating keywords into backlinks

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Category: Search
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8 SEO Benefits of Pinterest in your Web Presence

Posted by Krista LaRiviere On July - 25 - 2012

Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Pinterest is a s

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Category: Social
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What Google Penguin Means for Your Online Marketing Activities

Posted by Maribel Guiste On May - 2 - 2012

Afraid of Pandas? Meet the Newest Beast in Search – Google Penguin. Just when you thought you were safe from Google updates, along comes another beast in Google Penguin. A few months ago we did an article outlining how you can protect yourself from Google Panda. Google actually released another

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Category: Search, Site
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Keep an Eye On Social Advertising: Tumblr Ads on the Horizon

Posted by Maribel Guiste On April - 27 - 2012

Tumblr is next on the list to be adding “ads” to their strategy. As if there wasn’t enough choice before when it comes to adding social ads to your digital marketing strategy, Tumblr announced this week that it will be launching ads, or rather “Radar promotional features” on their d

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Category: Search, Social
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WSI Franchise in the News: Madelene Wadelius Featured on GD.SE

Posted by Mark Dobson On April - 23 - 2012

WSI Franchisee Madelene featured on GD.SE after attending a local business trade show.  WSI Consultant Madelene Wadelius was recently featured in an article on GD. SE in Sweden, as she participated in a local trade show. Thoren Business School and the Alderholmen Trade Association came together to

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Category: Franchise Development, WSI Internet Franchise In The News
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Link Building: How to Get a Guest Post on Your Blog

Posted by Maribel Guiste On April - 16 - 2012

Let someone else do the blogging while you sit back and reap the links. It’s no secret that writing a guest post for someone else’s blog can bring in some pretty nice link juice. But, you should also remember the reverse is true as well: A great guest post from someone else on your blog can be

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Category: Search, Social
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WSI Franchise in the News: WSI Featured in FOX News Latino

Posted by Mark Dobson On April - 12 - 2012

WSI franchise featured in FOX News Latino highlighting franchise opportunities for Hispanics.  Vice President of International Development for WSI, Valerie Brown-Dufour, was quoted in an April 9th, 2012 article from FOX News Latino discussing the WSI Franchise opportunity. “Latino Franchise

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Category: WSI Internet Franchise In The News
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Give Your Reputation A Social Boost With Bing Linked Pages

Posted by Maribel Guiste On April - 10 - 2012

Getting found online gets a lot more social with Bing Linked Pages. A month or so ago, we told you about Google’s foray into the social search ring with Google Plus Your World. Now, Bing has come to the table with Linked pages – and has brought a few friends with it. Control your Online

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Category: Search, Social
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Back-to-School Season for the Digital Marketer Starts Now

Posted by Maribel Guiste On April - 5 - 2012

Content Marketing Tip: Think ahead of the pack by marketing to the back-to-school crowd today. Last week we discussed putting together a content calendar for your digital marketing plan. One of the important points to remember when dealing with time-sensitive material or seasonal activities is to t

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Category: Site, Social
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