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What Are Key Performance Indicators?

Posted by Chuck Bankoff On December - 14 - 2010

Key Performance Indicators (KPI) are the metrics most indicative of how well your digital marketing campaign is performing. These are the big things that “move the needle”. For example: if you have a high “Bounce Rate” (visitors come to your website and never go beyond the landing page) tha

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Your Website is a 3-Legged Stool!

Posted by Chuck Bankoff On October - 9 - 2010

OK… I can explain this…sort of. A successful Internet marketing campaign is like a 3-legged stool. It needs all 3 legs to remain balanced… and useful: 1. The Internet is a very visual medium. It requires a reasonable degree of artistic aptitude to ensure that even at a sub-conscience level yo

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The power of a digital marketing network

Posted by Alejandro Odio On October - 2 - 2010

Digital marketing is the art of sharing, interacting and creating together with the people interested in your company.  Understanding intricacies gets more complex every day.  With the appearance of new players on the field, with continuous changes from current players (e.g. Google Instant search

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