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Part 3: Blogging and Content Marketing

Posted by Francois Muscat On March - 30 - 2010

This is post 3 of our 4 part series on our discussion of the importance of engaging in Blogging, Social Media and Content Marketing to enhance your business’ digital marketing efforts and overall visibility online. Website Content vs Print Content As you begin to write compelling content for

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Part 2: Blogging and Content Marketing

Posted by Francois Muscat On March - 25 - 2010

This is the second post of my 4-part series where I will be discussing Blogging, Social Media, Content Marketing and the importance using these online tools to improve your business image online. Include a blog in your marketing strategy Blogging is a powerful business digital marketing tool. Blog

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Video on Landing pages

Posted by Chuck Bankoff On March - 19 - 2010

Video can be a powerful digital marketing tool or an unwanted nuisance depending on how it is used. NEVER start playing the video automatically when the visitor arrives on the Landing Page!!! No one likes a commercial forced on them. The visitor just may not be prepared. In fact visitors might be i

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Landing Page Design: Ready…Fire…Aim!

Posted by Chuck Bankoff On March - 12 - 2010

It’s awful tempting to dive right into a landing page project with the first glimmer of inspiration; however even a brilliant concept is destined for failure if it isn’t objective driven. In order to accomplish your digital marketing goals, you have to know what they are. Is this an eCommerce w

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Part 1: Blogging and Content Marketing

Posted by Francois Muscat On March - 11 - 2010

This is the first post in a series where I will be discussing Blogging, Social Media, Content Marketing and the importance of using these online solutions for your business. “Content is king, but so is conversation. They work hand in hand but in order to start the conversation, quality conte

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Typeface: Size Matters

Posted by Chuck Bankoff On March - 5 - 2010

It is hard enough to get a visitor to actually read your copy, so don’t make it any more difficult than necessary. Generally small font sizes “look” better because they mentally form a block which is a convenient design element. However, effective digital marketing trumps pretty every time. T

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Landing Page Copy: “I don’t have time to make it short!”

Posted by Chuck Bankoff On February - 27 - 2010

That’s what Mark Twain said over 100 years ago, and it’s still a challenge today. Writing content is easy; writing concise content in a limited space is a bit more difficult. We are dealing with two limitations that point to “less is more”: Fitting all the pertinent points onto the viewabl

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