Hopefully you took away some helpful tips from last week’s list of ineffective optimizing mistakes that many websites make. And this week there are two more common mistakes to add to your list of digital marketing No-No’s… 6. Ineffective Optimizing – Overused Keywords Overusing keywords
First off, I want to go on record by stating that scrolling is not inherently evil… or disastrous. In fact it may be infinitely more desirable than trying to fit 10lbs of crap into a 5lb bag. Over the years I’ve had several clients that understood what the “Fold” is, and proclaimed that “
As you already know, blogging is a great way to get recognised online. What is it they say? Content is King. Well, there are additional ways that you can make sure you get your content out there. If you have a well written article on a blog, why stop at blogging? We have developed relationships wit
Those of us who labor in the digital world can’t get enough of the name “meta tag.” The very name implies mystery and gravitas that mere mortals can’t understand. Yet when we meet with clients, that’s usually the first thing they ask about – or better yet show us the 400 keywords th
Once you have the bulk of your online content created, you can use it both on and off of your website. Consider starting a blog and uploading new and fresh content every week so that your prospects will continue to visit your website. Facebook is another great option to deliver content. You can con
When creating your first video, it doesn’t have to be an expensive production. Many people are simply using their webcams or screen capture software. The video can be as simple as recording yourself talking about your products and services. If you are not comfortable getting in front of the camer
As I’ve mentioned, you have between 2-8 seconds to interest your visitors before they decide to leave, or go deeper into your website. Naturally they will only see so many elements of your landing page before they make that decision. Remember, people don’t read on the Internet, they scan. They
I think we can all agree that the Internet is not as shiny and new as it seemed a decade ago. Arriving on a website is no longer such a unique experience that you have to sacrifice the most valuable piece of real-estate (your top Headline) with “Welcome to Our Website!” Frankly, nobody cares…
There’s nothing more exciting than building a new website and waiting for customers to come. However, if your on-page content does not convert the visitors into buyers, then you’ll need to re-think your digital marketing strategy. When most people think of website content, the first thi
This is the last post in our series where I discuss the importance of Blogging, Social Media and Content Marketing as a means for developing your business on the Internet. Content Marketing Strategy The development of a content strategy is the foundation for any digital marketing campaign. Content
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