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5 Steps to Improving your Content Strategy

Posted by David Duncan On November - 8 - 2010

With all of the social media sites out there a very common question I get asked is what should I write about? I have talked about creating the right message, pacing yourself and planning a calendar in a previous blog post “How to Create a Steady Stream of Great Content.” And here are a few step

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How to Create A Steady Stream of Great Content

Posted by David Duncan On October - 19 - 2010

With so many social media sites out there, blogging, tweeting, YouTube – the Internet is littered with a veritable treasure trove of usable content for savvy marketers. Yet for the uninitiated, knowing where to start can prove a daunting task. Whilst it can be tempting to grab the nearest social

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What is your message with blogging?

Posted by Francois Muscat On October - 8 - 2010

Have you been blogging for your business for a while and it has not been as successful that you hoped it to be? Does your blog still have a few or no comments and hardly any interested visitors? Are you getting frustrated with blogging? What can you do? If you answered yes to any of those questions

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Best Blogs of 2010 Are Great Reads & Valuable Tools

Posted by Maribel Guiste On September - 4 - 2010

Recently, Time magazine released its picks for the Best Blogs of 2010. The list is filled with some unexpected surprises from all genres. Hollywood gossip and tech news are, of course, represented, but so are independent cartoonists and guides to greener living. But most importantly, this list of b

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Even Books Are Talking About Great Web Content!

Posted by WSI Corporate On August - 29 - 2010

We’ve always known that web content is an important aspect to digital marketing; now there’s a book to prove it. The Yahoo! Style Guide, released July 6th, is the first publication of its kind to cover writing topics specific to the world of online media. The book is based on Yahoo!’s

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Bloggers Apply Here

Posted by Chuck Bankoff On August - 24 - 2010

Blogging is one of the best digital marketing methods used to increase your Internet visibility (you’re reading this aren’t you?). Being a “guest blogger” on someone else’s blog just increases your reach that much more. Not only does it give you instant exposure to someone else’s audien

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The Must-Have Tools & Techniques for Content Marketing

Posted by WSI Corporate On July - 31 - 2010

Content marketing, much like SEO and social media marketing, is a snap if you have the right tools and techniques to reach your desired audience. Read on for some “gotta have ’em” strategies for content marketing in today’s new media world. Content Marketing Tools The tools for content mark

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Why is Fresh Content so Important?

Posted by Chuck Bankoff On July - 14 - 2010

I received a call from a noted cosmetic surgeon in Denver a few months b­ack. His issue was that he was stopped and cited for a DWI (Driving While Intoxicated).  This made the local newspaper (the online version) and despite the fact that he was acquitted, his business dropped off substantially.

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Finding a great headlining story

Posted by Tracy Spence On June - 25 - 2010

A great success story from or about your business that you’d like to feature on any of your digital marketing platforms will have many of the same features in any popular medium. The audience and your customers will look for several things from it. These are likely to include: News: a new an

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How to get your Online Press Release Found

Posted by David Duncan On June - 23 - 2010

Press releases were all about informing TV and print media about a new product or service, but the landscape has shifted; words are still important but you need more than standard marketing rhetoric to stand out. You need to provide information that engages and is of interest to your readers. But,

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