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Back-to-School Season for the Digital Marketer Starts Now

Posted by Maribel Guiste On April - 5 - 2012

Content Marketing Tip: Think ahead of the pack by marketing to the back-to-school crowd today. Last week we discussed putting together a content calendar for your digital marketing plan. One of the important points to remember when dealing with time-sensitive material or seasonal activities is to t

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Category: Site, Social
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Organize Social Media Efforts with an Editorial Calendar

Posted by Maribel Guiste On March - 27 - 2012

Create a map to a successful digital marketing strategy with an editorial calendar. Isn’t That a Publishing Thing? Your company’s blog posts and written social media efforts may be online, but it doesn’t mean you shouldn’t think like a traditional “publisher”. One o

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Is it Time to Write an eBook?

Posted by Maribel Guiste On March - 5 - 2012

Think a successful eBook means just good writing? There are more things to think about than the words on the page. If you have a talent for piecing together words and interesting ideas – than an eBook may just be your ticket to PR stardom. A well-written eBook is a perfect complement to a digital

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Category: Search, Social
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Storify: Turning Business News into an Engaging Story

Posted by Maribel Guiste On February - 23 - 2012

Turn business news, events or even product messages into a piece of work everyone will want to read. At first glance, Storify may seem like other social tools used strictly in your spare time to share your vacation photos in a neat and interesting way with your close group of friends. But, when yo

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Writing your Blog Posts with Style

Posted by Francois Muscat On February - 22 - 2012

Tone, character and style in a blog post can be just as important as the words themselves. Is your writing style scaring off your readers? Adding a blog is important to a successful social media plan, however the readers of the blogosphere are a different breed. They usually expect a certain easy-

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Use a Business Blog to Get the Attention of Your Clients

Posted by Francois Muscat On February - 13 - 2012

A blog is the perfect way to engage with your clients and get the attention of potential clients. Blogging has changed the way businesses communicate with their current clients and future prospects. Instead of just talking to them, businesses engage, converse and interact through blogs. Adding busi

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How to Craft a Click-Worthy Headline

Posted by Maribel Guiste On February - 10 - 2012

Simple and important tips that will make your headline stand out from the crowd. Getting visitors of your blog to keep reading past a headline is an intricate recipe of hitting just the right emotional strings. You could have the world’s most innovative and brilliantly composed blog post, but if

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Category: Site, Social
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Google Search Plus Your World Changing the Face of Search

Posted by Maribel Guiste On January - 31 - 2012

With the launch of Google Search Plus Your World (SPYW), not only is great content important, but so is your social media footprint. If you thought that Google+ was just a passing fad and you could skip that step in your SEO plan, you may want to think twice. Recently, Google+ launched Google Searc

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Category: Search, Social
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Blogging is Really Something You Can Do For Free

Posted by Francois Muscat On November - 7 - 2011

A blog that is free cannot be worth anything…right? Most of us have been mentally conditioned to pay for everything when we need good results. This is not the case with blogging when you want to use it to increase your search engine rankings, increase visitors, etc. Blogging is really something y

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Category: Search, Social
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Meet WSI Franchise’s Newest Digital Marketing Consultants!

Posted by Ron McArthur On November - 2 - 2011

WSI Franchise welcomes a new group of entrepreneurs to our worldwide network of Digital Marketing Consultants! We are proud to announce that last week we had the pleasure of welcoming another outstanding group of entrepreneurs to the WSI Internet Franchise network. Click here to learn more about th

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Category: Business Opportunity
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