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Does My Low Click-Through-Rate Cost Me More?

Posted by Chuck Bankoff On November - 25 - 2010

The great thing about Pay-Per-Click (PPC) is that you only pay when someone who is looking for your products or services actually clicks on your ad and goes to your website. If only a few people who search on your keywords actually click through, no big deal right? After all, you are only paying fo

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Category: Search
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Are you crazy? Why should I bid on my own name?

Posted by Chuck Bankoff On October - 1 - 2010

We run a tremendous amount of Pay-Per-Click (PPC) campaigns for our clients. Sometimes it’s part of an integrated digital marketing strategy, sometimes it’s for initial data collection prior to launching an organic Search Engine Optimization Campaign, and sometimes it is a standalone strategy.

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Who Else Wants to Know What Our Visitors Are Looking At?

Posted by Chuck Bankoff On April - 21 - 2010

As I’ve mentioned, you have between 2-8 seconds to interest your visitors before they decide to leave, or go deeper into your website. Naturally they will only see so many elements of your landing page before they make that decision. Remember, people don’t read on the Internet, they scan. They

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