WSI Internet Franchise Blog

With the ever rise of new social networks, blogs, social bookmarking and other social media related channels, it has created a new source of traffic to your website and blog. A top story on Digg can drive much more traffic to your website than a top search engine ranking could ever do. This has

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Branding is important in today’s online driven life to establish your reputation. This applies to an organization, person or a product. Personal branding is especially important in today’s marketplace for a job seeker or a service provider.Your personal brand is how others will com

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Companies that market to small businesses should focus on creating a social media strategy as a way of promoting their services and be open to trying new methods of prospecting. Companies that are marketing to this sector should have a strong presence at the top or on the most relevant social netwo

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In your own business you will find new and inventive ways of “outdoing” your competition. “Conquesting” has been around for a long time, but because of the Internet, it has made a comeback and it needs to be managed. It sounds good for you, but can turn things around. And when you are on th

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You should be keeping an eye on the Internet to see if your personal name, brand name, or your registered Trademarks are being discussed. There are lots of digital marketing tools available to help you. Social sites have helped and hindered many businesses and professionals. Social networking sites

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When looking to buy something new, we all have our little rituals. Some pour over the online reviews before purchasing. Some take it home and play with it but hang on to the receipt. A large number of us, however, can’t be bothered to research or comparison shop; we grab the first thing we see an

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The sheer amounts of press/buzz generated by the topic of social media marketing could be enough to keep you and your business away from the whole game entirely. With Facebook, LinkedIn, Twitter, MySpace, FourSquare and beyond, it’s more than a tad overwhelming. Yet in today’s market, socia

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A social media policy outlines the corporate guidelines and general principles that should be used by all members of staff when communicating on the social media channels. Irrespective of how active your company is in social media, it is probably true that members of your staff are active even when

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If you are spending time and effort promoting your brand using social media then you should be measuring how successful your efforts have been. Many companies do not have a social media measurement strategy in place, or they are struggling to quantify the results.  The tools you need will vary dep

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On May 3rd, 2010, I’ll be in South Africa kicking off the WSI Internet Marketing Summit with a comprehensive view into current and future digital marketing trends. This will be invaluable foresight into the advantages of switching a greater portion of your business’s advertising budget onto the

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