Yesterday WSI facilitated two outstanding free webinars sessions on how an effective blogging campaign can significantly enhance your business’ online reputation. Conducted by Eric Cook, a WSI Consultant based out of Michigan, USA, the webinar revealed blogging best practices, tools and technique
You might have noticed lots of articles in the press and media lately about using blogs and social media to build and promote your brand and business. Social media includes social networks like Facebook and LinkedIn, blogs, Wikis like Wikipedia, YouTube and other social media (Web 2.0) websites.
Everywhere you will find companies jumping into Social Media Marketing to engage with potential customers in conversations. It is quickly becoming essential to any company’s digital marketing strategy. Social Media Marketing (SMM) uses a combination of social networks, Twitter, YouTube, bl
Companies that market to small businesses should focus on creating a social media strategy as a way of promoting their services and be open to trying new methods of prospecting. Companies that are marketing to this sector should have a strong presence at the top or on the most relevant social netwo
Recently, Time magazine released its picks for the Best Blogs of 2010. The list is filled with some unexpected surprises from all genres. Hollywood gossip and tech news are, of course, represented, but so are independent cartoonists and guides to greener living. But most importantly, this list of b
Relationship marketing builds good long term relationships with your customers through regular communication channels. This means that it doesn’t happen over night. It is the building of customer relationships over a long period. People prefer mostly to do business with other people that they
Blogging is one of the best digital marketing methods used to increase your Internet visibility (you’re reading this aren’t you?). Being a “guest blogger” on someone else’s blog just increases your reach that much more. Not only does it give you instant exposure to someone else’s audien
One of the questions I am constantly asked is what makes great content? We have all heard the expression that “Content is King” but how do you go about getting the content out there so that others will engage with it? The key is to make sure you have a concrete digital marketing strategy for de
Once you have the bulk of your online content created, you can use it both on and off of your website. Consider starting a blog and uploading new and fresh content every week so that your prospects will continue to visit your website. Facebook is another great option to deliver content. You can con
I think we can all agree that the Internet is not as shiny and new as it seemed a decade ago. Arriving on a website is no longer such a unique experience that you have to sacrifice the most valuable piece of real-estate (your top Headline) with “Welcome to Our Website!” Frankly, nobody cares…
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