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WSI not only integrates analytics with your site, we use that data to help improve it!

Changing Landscape of SEO

Posted by Krista LaRiviere On September - 28 - 2012

The search engine optimization (SEO) landscape has changed drastically over the past decade.  In the early days of the Internet, search engine optimization was centered on the basic elements of web design, keyword selection, backlinks and placement.  Today, there are numerous additional factors t

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Category: Search
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Understanding Backlinking for SEO: The DOs and the DON’Ts

Posted by Krista LaRiviere On August - 22 - 2012

When I talk with prospects and clients our conversations usually include standard SEO topics such as keyword phrases, content strategy, competitor analysis, social media, analytics, and the one topic that ‘links’ all these together – backlinking. That is, incorporating keywords into backlinks

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Public Relations, Not Page Rank

Posted by Tracy Spence On January - 18 - 2011

It’s easy to get caught up in trying to gain the highest possible rank for a website and forget the reason behind it all. When you embark on a Public Relations exercise online, it is all about the content and the people behind it. All about the product, the service, the business; and so when we a

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Category: Social
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PR, Blogging and Following

Posted by Tracy Spence On November - 20 - 2010

Blogging is great and we can all benefit from it. It is keyword rich, full of valuable information and links can be added in the comments which direct people back to your website. But not always. This depends if the blog is set up with a “nofollow.” For example, a WordPress blog is a “nofollo

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Category: Social
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Who Links To Your Site Matter…A Lot

Posted by Chuck Bankoff On November - 19 - 2010

It’s no secret that search engines evaluate who is linking to your website to establish how important your website is within your own industry. WebPages that are linked to more frequently are weighted higher by search engines and are more likely to be visited. Inbound links or “back links” ar

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