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Betty is a Social Media Guru

Posted by Chuck Bankoff On April - 13 - 2011

Once again Betty (a composite of several of our actual clients) has a mistaken impression of what digital marketing is all about. She thinks that just having a Facebook page is “doing” social media marketing. It is true that social media and search technologies are currently the most powerful a

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Category: Social
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Free Webinar! Display Advertising: The Billboards of the Web

Posted by Ron McArthur On March - 16 - 2011

Join us for Our Next WSI Webinar on April 7 | Register Now Mark down your calendars for April 7th because WSI is hosting another free digital marketing webinar on display advertising that you won’t want to miss. Entitled “Display Advertising: The Billboards of the Web,” this webinar is geared

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Category: Events, Site, Webinar
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Public Relations and Sponsorship

Posted by Tracy Spence On April - 17 - 2010

To some, sponsorship is the only way they can achieve things. Charities for example, rely entirely on donations, fundraising and sponsors. As a thank you, often the only way is for the sponsored to promote your services. Giving something away for free costs you little, often just time, but what you

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Category: Social
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Digital Paradigm Shift

Posted by Ron McArthur On March - 29 - 2010

Take notice of how the advertising world is shifting. Both consumers and businesses as we know them are getting online and following the move to become digitized. Forget the days of magazine print ads, billboards, radio spots, and even television commercials; these are all ok, if you’re stuck in

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Category: Site
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