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21 Feb
Twitter Ads Released to All Small Businesses

Posted by Maribel Guiste On February - 21 - 2012

Twitter Ads has been available on a per-company basis for awhile, but starting next month it will be open to most US small businesses to take advantage of and implement into a promising digital marketing strategy.

Just last week, Twitter announced that it will be opening its self-serve advertising to any small business wanting to take advantage of this newer social media marketing tool. Although larger companies and more well-known brands have been reaping the rewards of that elusive promoted checkmark for some time now, those perks can now be enjoyed by smaller or entirely online businesses.

Let’s take a look at a few key points of this new venture from one of the most popular social platforms on the globe:

  •  Self-serve means companies can make electronic payments as needed rather than be invoiced or commit to a larger lump sum
  • Bidding platform is based on per engagement
  • Limited to customers in approximately 210 US markets for the first little while – later to be released into other markets

And what are some of the benefits of a Twitter Ad campaign?

First of all, it includes that elusive verified blue check mark, and promoted tweets that can be better targeted to suitable users that would find them interesting. The company can also get further data from followers to see who is actually engaging with the company. As an added bonus to this announcement, Twitter has partnered with American Express to give $100 worth of advertising to the first 10,000 eligible businesses that register, which may not have businesses joining the “Twitterati”, but could be a good start to Twitter Ad success.

To get more information, and read it straight from the little bird’s beak, you can read Twitter’s announcement on their blog here

Looking for the best ways to integrate Twitter and other tools into your digital marketing plan? Contact a WSI Internet Consultant today and start your journey to social media success.

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About the author: Maribel Guiste
Maribel Guiste, a Certified Franchise Executive (CFE) leads WSI Franchise Operations in her role as Vice President and is WSI’s liaison to the more


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