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08 Mar
Keep an Eye on: Zaarly for Business

Posted by Maribel Guiste On March - 8 - 2012

Marketplace startups are making quite a splash right now. But what does that have to do with the digital marketing plan of a business owner? More than you think.

Zaarly has been on the scene for a few months now, but it continues to make news by evolving its services. Most recently, Zaarly added a Small Business arm to the model. This change has made businesses owners definitely take note.

What is Zaarly?

Zaarly is a service that connects goods with those who need those goods. Think of it as a targeted Craigslist or Kijiji. If you need something – like a couch, someone to do your grocery shopping or use of a bicycle for the weekend – simply send it out on Zaarly with how much you would pay for it. If a person can meet that need and the price suits them, they’ll reply. It’s a win-win situation that allows residents to invest directly back into their own community.

And For Business?

It didn’t take long for Zaarly to think of a business application and begin advertising it. Check out how the Business Lead Generator by Zaarly can fit into the digital marketing plan of a small business:

  • Requests for services/goods will sent to you automatically via email or text (leads)
  • Choose keywords or categories to get targeted leads
  • Real-time leads allowing you to instantly respond to the ones you want
  • Entirely free service to use
  • Credit card payments right through Zaarly

One of the most interesting aspects of Zaarly is the ability to converse directly between buyer and seller. Personal relationships are important to business, as that connection can much more easily lead to another deal. And can’t keep up with the leads? Send them to a friend. There’s a karmic element as well.

Keep your eyes peeled on Zaarly. They’re sure to stay on the scene for awhile, and more than likely have a few more surprises up their sleeve.

Wondering how to work the newest tools into your mobile marketing or social media plan? Contact a WSI Internet Consultant today and make 2012 the best year for your business.

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Category: Mobile, Social
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About the author: Maribel Guiste
Maribel Guiste, a Certified Franchise Executive (CFE) leads WSI Franchise Operations in her role as Vice President and is WSI’s liaison to the v...read more

 



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