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14 May
What are Your Customers’ Media Consumption Habits?

Posted by Ron McArthur On May - 14 - 2010

Last week I was fortunate enough to be able to travel to South Africa and join some colleagues at one of WSI’s 2010 Internet Marketing Summits. And we were joined by a variety of industry professionals and business owners to delve into the current and future trends of digital marketing. All in all, I think that most of our guests walked away with invaluable insight and tips on how to “amp” up their business’ digital marketing efforts.

There are countless advantages to increasing your business’ Internet advertising budget. And in my address to the summit attendees, I spoke about an aspect that is absolutely integral to creating a strong online presence: your customers’ media consumption habits. It is – without question – vital to acknowledge the fact that your customers are becoming digitized and this pace of growth is only going to increase. Take newspapers, for example: your customers probably don’t read them anymore! And here’s why:

-          Newspapers are only published once a day

-          They don’t have hyperlinks

-          They give you black ink all over your fingers

-          There are countless other news sources that will report in real-time

So what are your customers doing these days to get the information they need? Well, they’re getting online and becoming digitized. In other words, print ads, TV, radio and newspapers are out. YouTube, Twitter and Facebook are in.

But the REALLY important question is: Has your business become digitized? Making yourself aware of your customers’ current media habits and the trends that are sure to

follow, your business will become better equipped to follow suit. And then the stage is set for your customer engagement level and your online reputation

to skyrocket.

Take a look at these two charts to compare where your business and your customers stand in the digital world.

Visit our site to learn more about how your business can take advantage of online brand reputation management and become a part of the Digital Marketing Revolution.

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About the author: Ron McArthur
Having joined the company in 2004, Ron McArthur continues to focus WSI efforts on the growth and profitability of our customers, consultants and partners within the WSI e-Marketplace. Ably positioned more


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